Trevor McFedries

6 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Mar 31, 2023 by Trevor McFedries · across every show →

On the record as a speaker too: Trevor McFedries's record, appearances and statements → this page counts the times other people say the name.

Everything said about Trevor McFedries, oldest first

Mar 31, 2023
Disclosure
McFedries: Brud operated as a tech company using weekly data science on content
“We really tried to build, you know, a technology organization disguised as a media organization. So we had like data science teams every week bringing back what worked and what didn't, building taxonomies on images and videos.”
Trevor McFedries Mar 31, 2023 ▶ 16:05 Digital Humans and the Story Behind Lil Miquela
Mar 31, 2023 positive
Insight
McFedries: Modern Disney or Marvel Should Be Built on Social Media
“If you were going to build a modern Disney or Marvel now, you probably wouldn't want to start in comic books or in theaters. You'd want to start where the eyeballs are, which was, you know, really on social”
Trevor McFedries Mar 31, 2023 ▶ 3:29 Digital Humans and the Story Behind Lil Miquela
Mar 31, 2023
Insight
McFedries: Audiences engage with media aimed 5 to 7 years older
“People engage with media that it's like five to seven years older than them.”
Trevor McFedries Mar 31, 2023 ▶ 8:51 Digital Humans and the Story Behind Lil Miquela
Mar 31, 2023 positive
Insight
McFedries: Media companies should build IP from single characters up to films
“Traditionally you kind of started with this like longer form asset, like a Star Wars, and then you kind of iterate in like a Star Wars video game, comic book, all the way up to like a lightsaber you could buy at Target. And so you have this pyramid that moves …”
Trevor McFedries Mar 31, 2023 ▶ 14:53 Digital Humans and the Story Behind Lil Miquela
Mar 31, 2023
Insight
McFedries: Narrative media businesses are like fashion businesses requiring endless novelty
“Narrative is, you know, like unthinkably hard, right? You know, there's all kinds of books you can read about why you shouldn't build like narrative driven media businesses, because you, it's like building a fashion business. Like you have to keep things inter…”
Trevor McFedries Mar 31, 2023 ▶ 14:23 Digital Humans and the Story Behind Lil Miquela
Mar 31, 2023
Insight
McFedries: Minimizing novelty and maximizing familiarity drives adoption of novel media
“And if we minimize as much of the novelty as possible and keep as much of it familiar as possible, I thought we had a better chance of succeeding.”
Trevor McFedries Mar 31, 2023 ▶ 5:21 Digital Humans and the Story Behind Lil Miquela
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,000 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.