McFedries: Minimizing novelty and maximizing familiarity drives adoption of novel media
Trevor McFedries · Digital Humans and the Story Behind Lil Miquela · Mar 31, 2023 · at 5:21
Trevor McFedries, co-founder of Brud, explains the product and storytelling strategy behind introducing virtual influencer Lil Miquela into non-fiction social media feeds.
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“And if we minimize as much of the novelty as possible and keep as much of it familiar as possible, I thought we had a better chance of succeeding.”
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