McFedries: Unlimited celebrity availability could devalue virtual engagement
Trevor McFedries · Digital Humans and the Story Behind Lil Miquela · Mar 31, 2023 · at 44:47
Trevor McFedries is co-founder of Brud, the studio behind digital avatar Lil Miquela.
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“The variable rewards component of social, that kind of like brain hack of a slot machine brain hack is what makes a lot of social experiences sticky. And so the idea that you could just, you know, message Emma Chamberlain and she responds right away or pops up in your screen might devalue.”
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