McFedries: Audiences engage with media aimed 5 to 7 years older
Trevor McFedries · Digital Humans and the Story Behind Lil Miquela · Mar 31, 2023 · at 8:51
Trevor McFedries, co-founder of Brud and creator of virtual influencer Lil Miquela, explains why he chose to make the character 19 years old to target middle school audiences.
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“People engage with media that it's like five to seven years older than them.”
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“It's going to be really hard to be excellent, and because, you know, models effectively are backwards looking, data kind of begets more data. I mean, you're going to have some, like, nasty feedback loops, not entirely dissimilar from, like, what happened to Ne…”
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