McFedries: Brud operated as a tech company using weekly data science on content
Trevor McFedries · Digital Humans and the Story Behind Lil Miquela · Mar 31, 2023 · at 16:05
Trevor McFedries, co-founder of Brud, describes how the studio behind virtual influencer Lil Miquela used data science and content taxonomy to guide creative strategy.
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“We really tried to build, you know, a technology organization disguised as a media organization. So we had like data science teams every week bringing back what worked and what didn't, building taxonomies on images and videos.”
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