Brud
6 statements across 1 episodes · 2 bullish · 1 bearish · 2 people on the record · first statement Mar 31, 2023 by Trevor McFedries · said 6 times in 1 episodes since 2023 · across every show →
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brought up most by Steph Smith (2), Trevor McFedries (1), Isaac Bratzel (1)
tap a year for its mentions
2023 6 mentions in 1 episode
Everything said about Brud, oldest first
Mar 31, 2023
McFedries: Brud operated as a tech company using weekly data science on content
“We really tried to build, you know, a technology organization disguised as a media organization. So we had like data science teams every week bringing back what worked and what didn't, building taxonomies on images and videos.”
Mar 31, 2023 positive
McFedries: Media companies should build IP from single characters up to films
“Traditionally you kind of started with this like longer form asset, like a Star Wars, and then you kind of iterate in like a Star Wars video game, comic book, all the way up to like a lightsaber you could buy at Target. And so you have this pyramid that moves …”
Mar 31, 2023
McFedries: Narrative media businesses are like fashion businesses requiring endless novelty
“Narrative is, you know, like unthinkably hard, right? You know, there's all kinds of books you can read about why you shouldn't build like narrative driven media businesses, because you, it's like building a fashion business. Like you have to keep things inter…”
Mar 31, 2023 neutral
Bratzel: Brud sought 90% visual quality at 10% traditional CGI cost
“What we were trying to do is like the lowest scale possible. We're doing this on social media. We can get to 90% quality, right? People are not going to care if like this one fly away of her hair is like slightly not quite right, right? So we're like, how can …”
Mar 31, 2023 positive
Bratzel: Digital avatars need fixed physical traits to maintain instant recognizability
“I think that was one of the brilliant insights we had early on. It's like people, like recognizable, like instantly, because if we change it too much, right, you lose that kind of like instant recognizability. So Michaela, just like sticking with the space bun…”
Mar 31, 2023 bearish
Bratzel: 2D generative AI won't suffice; virtual experiences require 3D
“The generated eye tools and the stuff you see image based right now is very two dimensional. I don't think that's actually gonna be the solution. I think what it's gonna be is when those tools are able to really generate and include into like a three dimension…”