Steve Jobs

“When Steve Jobs came back to Apple, they were about three weeks away from bankruptcy”

“This very sort of top down, you know, one channel out going to the masses that Steve Jobs embodied, I think to a large degree is over because we just have too many channels, too many constituents, and you know, there's Twitter, there's, you know, that is just …”

“And I could feel that there could be a level of intolerance pretty quickly, because you had to be within, in his world. On the ball and in his world.”

“Steve Jobs was the first guy to get that. You take a microprocessor, and you combine it with a music player, and you've got an iPod. You take a microprocessor, you combine it with a telephone, you've got a smartphone. He was the first guy to really take advant…”

“He sold Pixar to Steve Jobs when it was a medical device company.”

“But if you have a really original idea, that's terrible advice, because your why sounds insane to other people. And so if you're Meredith, or if you're Steve Jobs for that matter, sometimes the how is much more believable than the why.”

“I feel like Steve Jobs is a Rorschach test, where you put him out there, and then whatever response you hear is much more revealing of the person answering than it is of Steve Jobs.”

“What I admire about Jobs and his legacy is that he did his research in front of a mirror, and if I have a need in my life, and there isn't something I could hire to get that job done, I betcha that job arises in lots of people's lives.”

“Steve had had a series of failures leading up to Pixar. Before he left Apple, there was the Apple Leaser, and there was the Apple Macintosh. After he left Apple, there was the Pixar imaging computer, and then there was the next computer. So those were four pie…”

“It is, because we never fought, but we didn't always agree. There was this healthy... Debate, I would call it. One pushing the other, always pushing the other you know.”

“Imagine that I'm sitting in my office at the company I was at then, which was Electronics for Imaging, and I was sitting at my desk, and the phone rings, and I pick up the phone, and on the other end of the phone, I hear this voice that says, Hi, this is Steve…”

“I think when Steve began to see that an IPO was possible for Pixar, he couldn't get there fast enough. Because that IPO was really the symbol of his comeback. He was rushing toward that faster than I was.”

“The company was on the verge of bankruptcy. They had a ton of products. They were all crap.”

“The compliments are so tricky that they actually tripped up Steve Jobs really badly. This is not lore. This is fact. He did not want to open up the app store to any outside developers. He thought he had to maintain super tight control over that digital environ…”

“Steve Jobs actually sends the Shannons he assembles an Apple II and sends it to Claude. So they have one of the only Apple IIs, I guess, that was assembled by Steve Jobs himself.”

“Pretty much everyone in the U.S. Who thinks they're an atheist is actually completely religious, but for something different, like Steve Jobs, or a MacBook Pro, or Star Wars.”

“The one that you're referring to is there's a test call in workplace inventory, which is called concern for others, and it doesn't really mean concern for others. What it means is that when faced with the choice of whether the mission is Or the individual's fe…”

“Steve Jobs got fired because he made the product too expensive.”

“That was the outcome of every demo with Steve. Approved, not approved, give, bring me something different next time, or not approved, give me these specific changes. It was one of those three things.”

“No, it was this shabby little room with this mangy old couch, and just standard issue office furniture,”

“He was, in my view, I don't know what's going on inside his head, but just having seen him do that, having at least, you know, enough experience with him and his approach to evaluating work is that he was putting himself in the position of a customer. He had, …”

“Since there were so few products, Steve could keep tabs on what the software, ah, teams were doing. That there was this big initiative, ah, to make a web browser so he could keep his, ah, his, He could keep tabs on it. He could find the time on his schedule to…”

“Now, eventually we wound up adding over time more people. We probably never had more than 20 software engineers and maybe 10 designers. Those two managers, and the executive, and Steve, and that was it, so.”

“And so it's very, very interesting then how the demos go from that point in that he didn't want a lot of words. He didn't want a lot of, you know, used car salesman pitches, right? All he really wanted to know was what was next.”

“He doesn't ask, you know, Scott Forstall, who is, you know, he knows much better. He doesn't ask, you know, any of the other people in the room. He asks me, the individual contributor, you know, just coming in, but I'm the DRI. You see, that's the thing. He wa…”

“And when he said that, that's, When I knew that I was going to have to go back the next day and add iPhone to the autocorrection dictionary.”

“And so and it also just goes to show that there could be disputes, even up at the highest level. Scott knew that I was very excited about this feature and wanted to show Steve, so he let me. And Steve was the one who had the final vote, and he sided with me, a…”

“His idea was that We want, we need a keyboard some of the time, but we certainly don't need it all of the time, and so the idea of the keyboard being in software is that it could get out of the way, it could go off the screen, and which would then turn, make t…”

“Certainly during the Steve Jobs era, and I still think to today here in 2019 Apple didn't ship a whole lot of products.”

“Steve was still personally approving every person that was submitted to get disclosed on the project.”

“I will rip, and I can't say the word, I will rip this effing contract up right now if you don't quit college. So I quit the next day.”

“And only by evolving and learning to love his artists and shoulders equally, that's when Things really took off. And that's why Vannevar Bush succeeded, and so many scientists before him failed, because soldiers love soldiers, artists love artists. He not only…”

“If you look at Apple kind of, and what Steve Jobs did in particular when he built the product line, there was no piece of software. There was no piece of hardware. There was no nothing that wasn't already done. Like all these ideas were done. It was the integr…”

“There's two kinds of creators. There's those who are at the storyline level, and you probably only need, like, one of those per company, you know, because if you have too many very strong will personalities in a company, like, you can only have one Steve Jobs …”

“Steve Jobs, like, put up a slide at the iPhone launch of mobile phone share, but he very deliberately chose to measure it by the manufacturer of phones so that it diminished the share of Windows Phone. But he also could have just done it by operating system, w…”