Steve Jobs Asked Individual Contributors Directly for Key Product Choices
Ken Kocienda · Inside the Apple Factory: Software Design in the Age of Steve Jobs · Feb 24, 2019 · at 1:05:39
Ken Kocienda, former Apple principal software engineer, recounts presenting iPad keyboard layout options directly to Steve Jobs in 2009.
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“He doesn't ask, you know, Scott Forstall, who is, you know, he knows much better. He doesn't ask, you know, any of the other people in the room. He asks me, the individual contributor, you know, just coming in, but I'm the DRI. You see, that's the thing. He wanted the answer from me.”
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