Steve Jobs Evaluated Products by Pretending to Be Customer Number One
Ken Kocienda · Inside the Apple Factory: Software Design in the Age of Steve Jobs · Feb 24, 2019 · at 1:07:57
Ken Kocienda, former principal software engineer at Apple, explains Steve Jobs' approach to evaluating product demos during the development of the original iPad.
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“He was, in my view, I don't know what's going on inside his head, but just having seen him do that, having at least, you know, enough experience with him and his approach to evaluating work is that he was putting himself in the position of a customer. He had, he was envisioning himself that being in an Apple store. As a customer walking up to a table, seeing this new iPad thing for the first time, what's going to be my impression of it? So he pictured himself as customer number one.”
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