Impossible Foods

4 statements across 2 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Jan 2, 2019 by David Lee · said 6 times in 3 episodes since 2019 · across every show →

Mentions by year

brought up most by Sonal Chokshi (2), D'Arcy Coolican (2), Kyle Russell (1), Kim Milosevich (1)

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2019 6 mentions in 3 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Impossible Foods, oldest first

Jan 2, 2019 positive
Assertion Supported
Lee: Heme is the exact molecule responsible for red meat's flavor and color
“Heme is the exact same molecule in our product That makes a burger from a cow red, and more than the color, it is when you cook red meat from a cow, it's the flavor catalyst.”
David Lee Jan 2, 2019 ▶ 15:11 a16z Podcast | Old Food, New Tech -- 'Clean Meat'
Jan 2, 2019 bullish
Assertion Not checkable as stated
David Lee: Impossible Foods requires no new tech leaps for price parity
“We don't have to make any more leaps in technology to get there.”
David Lee Jan 2, 2019 ▶ 17:15 a16z Podcast | Old Food, New Tech -- 'Clean Meat'
Jan 2, 2019 positive
Disclosure
Lee: Impossible Foods uses repurposed potato protein for bind and caramelization
“Potato has a protein that's thrown away today in the processing of starch. Well, we found that that particular protein is really great at creating that bind and that caramelization on a burger when you put it on a flat top grill”
David Lee Jan 2, 2019 ▶ 14:26 a16z Podcast | Old Food, New Tech -- 'Clean Meat'
Jan 2, 2019 bullish
Assertion Not checkable as stated
Lee: 75% of Impossible Foods consumers are actually meat eaters
“Three quarters of the people eat our product are meat eaters.”
David Lee Jan 2, 2019 ▶ 7:22 a16z Podcast | Reinventing Food
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