developer

“Developers influence budget. They often don't control a lot of budget. And so you can almost think of attracting the developer and getting them to use your product almost like a replacement for product marketing. It's like the top of the funnel. So you can get…”

“So developers having control or influence over budget changes all of this. And I think this is probably of all of the things that I'm speaking of the most significant and the most significant shift”

“Okay, so I'm going to be talking about broadly three trends that are causing the disruption and creating a lot of the dynamic. And this is the move from hardware to software, the move from software to services, and the rise of developer.”

“What I've come to appreciate is A, marketing is incredibly technical, and it's becoming exceptionally technical as developers become a buying center. It's actually also one of the best modes you can build around your company, so I think it's something to reall…”

“If you're selling to developers, they probably need access to code, to experts, to technical details, to online reviews and blogs that have written about it. So that's where you want to spend the effort. You probably, if you're talking to developers, you don't…”

“All that they paid out five billion dollars to developers in the last 12 months and two billion in the previous 12 months.”

“There are twenty million developers worldwide, ah, today, and that grows at a couple million people per year.”

“And once the developers in an organization have coalesced around a set of great tools, It becomes a foregone conclusion that the company ought to step up and go purchase those particular tools and services.”

“I think one of the most notable transformations over the past five years has been the pauper to prince of the developer as a buying center within a company.”

“The developers are influencers. The developers have control and a large lateral voice on budget. But in my experience, they aren't explicitly the buying center.”

“You see budget shifting towards the profit center and trying to contract on the cost center. Behavior always follows business.”

“With developers, developers don't read Gartner reports.”

“And the reason that we're seeing this rise in open source companies is not endemic to open source. It's the fact that we're seeing actually a transformation around developers and their aesthetic and the technologies.”

“Meanwhile, you've got a whole group of developers who have been, frankly, kind of abused by platforms for a decade. You just arbitrarily get banned, you know, or if you're lucky, you get to pay them 30%, right? So there's a deeply unhappy group of developers a…”

“The developer does have an incentive to instrument his or her own code, because if something goes wrong, they're the ones that are going to get paged.”

“If you sold something that was a piece of infrastructure, you sell it to the ops person or core IT or whatever. More and more developers are involved in this purchasing decision.”

“Git has been such a massive trend that's been adopted by Developers universally, and it's become not just their version control system, but their main workflow engine and their main way of collaboration and communication, even in, in issues around Git and so o…”

“Whether or not a company is going to do well is, Somewhat independent of technology often, and somewhat independent of the approach they take, and it's more like, you know, do they become the popular one that they use?”

“Because you see, these systems are very hard to upgrade. You have to get the agreement of everyone to start to run the new code. And remember, developers don't really have the ability to just push out and update when they want to. What this means is that it's …”

“I will say that I think developers are unfailingly the laziest people I know. And I say that as a compliment. Anytime they have to do work that has to be done over and over again, or they have to use a component that they think they might reuse again in the fu…”

“And what gets me excited is that I think we're all starting to think and work like developers.”

“But now, in a 25 trillion dollar industry that has long been dominated by suits and lawyers, the power is moving to developers.”

“The best designers are starting to think much more about code. The best developers are thinking much more about design.”

“The rise of a developer as buyer in financial services companies of all sizes favors new entrants.”

“I think in 2024 will be a significant rise of the developer as the buyer in financial services.”

“Really at the end of the day developers look at performance and latency. And so that's why we think that as a company, we need to be very much on the frontier if we want to be relevant.”

“And I think also today, given the importance of developers I think it's also a responsibility of a leader, not only a technologist to try to really understand what developers are thinking and what they want.”

“Just in the last three weeks since launch, developers have built over 20,000 new activities on the platform that's generating four billion minutes of user interaction per day.”

“Let developers be developers because trying to change the way developers work, it's never going to happen.”

“And look, recruiters are pretty good at knowing what, why they're losing candidates and what gets candidates excited. And so if you can just, you know, get, again, get developers excited about it, recruiters are gonna, you know, eventually bring that up the fu…”

“In five years, if this goes as I think we have, like, another hundred million new developers that are primarily working, like, the deepest of them will go several layers down the stack and we'll know everything behind it, and the shallow stuff then will primar…”

“When I first joined, you know, venture, or maybe even just started thinking about infrastructure developers deal, like, in the, Low tens of millions and they're becoming like the next generation of consumers. Now they're definitely the next generation of consu…”

“Horseshoe theory of software buyers happening now, where you have, like, consumers over here, and then you kind of work up to, like, apps, and, like, you would think that, like, infra is way over here, but it's actually kind of bending back around. Like, devel…”

“The cloud, I mean, initially Amazon AWS did not change The abstraction of a virtual machine but everything else, the business model changed, and the most important change that AWS brought about was it made infrastructure available to developers without IT. Tha…”

“And then those guys that built their careers on the last wave we invented are hating on this new wave. It's just, you know, people never change.”

“They're gonna pick the easiest way in, and the lowest hanging fruit now has become, you know, just publishing malware to public registries because they know that there's no vetting happening and, you know, developers are likely to install them.”