Raghuram: VMware Did Not Know How to Market to Software Developers
Raghu Raghuram · From the Dot-Com Crash to the AI Era: How Builders Survive Waves of Disruption · Aug 6, 2025 · at 3:13
Former VMware CEO Raghu Raghuram discusses why Amazon Web Services succeeded against VMware by enabling software developers to access infrastructure without going through IT.
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“The cloud, I mean, initially Amazon AWS did not change The abstraction of a virtual machine but everything else, the business model changed, and the most important change that AWS brought about was it made infrastructure available to developers without IT. That was the massive unlock, right, of a whole new class of, and we had no idea how to work with developers, right? We did not know the secrets of how to do that, I think.”
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