BuzzFeed

includes BuzzFeed News, BuzzFeed Motion Pictures

11 statements across 7 episodes · 6 bullish · 0 bearish · 5 people on the record · first statement Dec 5, 2018 by Connie Chan · said 73 times in 18 episodes since 2017 · across every show →

Mentions by year, the whole family

brought up most by Benedict Evans (18), Jonah Peretti (13), Chris Dixon (12), Sonal Chokshi (4), Connie Chan (4), Frank Chen (3), Natasha Tiku (1), Michael Copeland (1)

tap a year for its mentions
002585015201720182019202020212022202320242025episodesmentions
0815201720182019202020212022202320242025episodes it came up in
0057.51015201720182019202020212022202320242025episodesmentions per episode
2025 1 mention in 1 episode
2019 48 mentions in 11 episodes 4 per episode
2018 19 mentions in 2 episodes 10 per episode
2017 5 mentions in 4 episodes 1 per episode

every mention, scene by scene, with the transcript →

Everything said about BuzzFeed, oldest first

Dec 5, 2018 positive
Assertion Supported
Chan: BuzzFeed's Tasty partners with Walmart to sell physical kitchen products
“Tasty is partnering with Walmart to sell actual physical kitchen goods.”
Connie Chan Dec 5, 2018 ▶ 22:39 When Advertising Isn't Enough
Dec 5, 2018 bullish
Prediction Partly held up
Peretti: Half of BuzzFeed's 2019 revenue will come outside of advertising
“He also predicted that in 2019, half of their revenue would come from outside of advertising.”
Connie Chan Dec 5, 2018 ▶ 23:00 When Advertising Isn't Enough
Dec 8, 2018
Disclosure
Tasty was built to master Facebook video, not create a food network
“Our job, our team's focus was not about building food or building a new food brand. It was the idea of could we build new IP that wasn't connected to BuzzFeed and crack Facebook video, this new platform.”
Ashley McCollum Dec 8, 2018 ▶ 3:51 The Case Study of BuzzFeed Tasty and the Evolution of Brand
Jan 2, 2019 neutral
Assertion Supported
Dixon: BuzzFeed began as a B2B viral service before pivoting
“BuzzFeed actually began as a company that was trying to provide services for media properties to be more viral. And then figured out that actually it would be better to apply it to their own media property and build that up.”
Chris Dixon Jan 2, 2019 ▶ 2:00 a16z Podcast | The Rise of Full Stack Startups
Jan 2, 2019 positive
Insight
Peretti: Content sharing is the most important metric for BuzzFeed
“Sharing has always been the biggest metric because it shows someone thinks that a piece of content is worth passing on to a friend.”
Jonah Peretti Jan 2, 2019 ▶ 1:39 a16z Podcast | For Buzzfeed Sharing is the Metric that Matters
Jan 2, 2019 positive
Assertion Not checkable as stated
Peretti: Pinterest drives twice as much BuzzFeed traffic as Twitter
“Pinterest sends double the traffic to BuzzFeed as Twitter.”
Jonah Peretti Jan 2, 2019 ▶ 10:52 a16z Podcast | For Buzzfeed Sharing is the Metric that Matters
Jan 2, 2019
Assertion Not checkable as stated
Peretti: BuzzFeed hit 400M monthly video views with half on mobile
“We did four hundred million video views last month, and about half is mobile.”
Jonah Peretti Jan 2, 2019 ▶ 9:52 a16z Podcast | For Buzzfeed Sharing is the Metric that Matters
Jan 2, 2019 positive
Disclosure
Peretti: BuzzFeed is profitable while funding investigative journalism and foreign correspondents
“And that's why we've been able to grow so quickly generate profits and in, while simultaneously investing in foreign correspondence and investigative news team and other things that people thought weren't possible for internet companies to invest in.”
Jonah Peretti Jan 2, 2019 ▶ 6:18 a16z Podcast | For Buzzfeed Sharing is the Metric that Matters
Jan 2, 2019
Insight
Evans argues Uber and Airbnb are not fundamentally tech companies
“And the interesting thing that is starting to happen with computing and with software now is it's pushing out of the technology industry. And so when you have, you know, when you have mobile everywhere, when you have payments being pulled in, when you look at …”
Benedict Evans Jan 2, 2019 ▶ 19:57 a16z Podcast | Selling Tech to Everyone -- Changes Everything
Jan 2, 2019
Assertion Supported
Evans: Direct traffic accounts for only one-quarter of BuzzFeed content views
“There's a great chart from BuzzFeed, information from BuzzFeed on where people watch content on BuzzFeed. And, you know, it's one quarter is direct, and then it's YouTube and Facebook video and Facebook images and Snapchat.”
Benedict Evans Jan 2, 2019 ▶ 29:27 a16z Podcast | Bots and Beyond
Dec 19, 2019 positive
Disclosure
Peretti: BuzzFeed drives $500 million in direct commerce gross merchandise value
“One trend we've seen at Buzzfeed. If you had asked me a couple of years ago, I would never have guessed the transformation that's happened in our business from advertising revenue being essentially the only kind of revenue to now having so many of our, so much…”
Jonah Peretti Dec 19, 2019 ▶ 37:47 What's Next for the Internet?
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