Peretti: BuzzFeed drives $500 million in direct commerce gross merchandise value
Jonah Peretti · What's Next for the Internet? · Dec 19, 2019 · at 37:47
Jonah Peretti, CEO of BuzzFeed, shares figures illustrating BuzzFeed's business model transition from advertising dependency to transactional media and e-commerce.
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“One trend we've seen at Buzzfeed. If you had asked me a couple of years ago, I would never have guessed the transformation that's happened in our business from advertising revenue being essentially the only kind of revenue to now having so many of our, so much of our audience is looking To transact. And so, five hundred million in GMV where people are seeing, you know, products we might recommend or things that we're talking about and a multiple of that of other kinds of transactions that were indirectly influencing.”
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