Tasty was built to master Facebook video, not create a food network
Ashley McCollum · The Case Study of BuzzFeed Tasty and the Evolution of Brand · Dec 8, 2018 · at 3:51
This episode carries Ashley McCollum's own address, with nobody on the show putting questions to them. It still counts as said, and it is kept out of every score on their page.
Ashley McCollum, General Manager of Tasty, explains the original strategy behind creating BuzzFeed's Tasty network at the 2018 a16z Summit.
0:00 / 0:13exact quote · 13.1s
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“Our job, our team's focus was not about building food or building a new food brand. It was the idea of could we build new IP that wasn't connected to BuzzFeed and crack Facebook video, this new platform.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →