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Disclosure
Ravasio rejected VCs offering to double Andreessen Horowitz's Series B valuation
“For our most recent series B, you know, I had to cancel a lot of meetings and was hearing things like, you know, whatever you got, I'll double it. And, you know, it doesn't matter. And I just think like having the grounding to know that that's not what I'm loo…”
Alyssa Ravasio Mar 27, 2020 ▶ 6:43 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: Marketplace supply ownership is critical for controlling customer experience
“I would say the Most important lesson is that owning your supply is really important, because when you're building on top of someone else's supply, you can't influence it, you can't control it, you can't make sure your customer's gonna have the type of experie…”
Alyssa Ravasio Mar 27, 2020 ▶ 8:29 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: VCs must manage their own emotions rather than burdening founders
“And as a CEO, I think having investors who can manage their own emotions is really important. And when things aren't going as well as the company, like, you know, as CEO, right, you're on it. You're paying attention to that very closely. And so I think having …”
Alyssa Ravasio Mar 27, 2020 ▶ 23:05 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Assertion Not checkable as stated
Most Hipcamp listings are exclusive and unavailable on other platforms
“Differentiated supply allows you to solve that problem in a way that is really defensible over time, because most of the supply that's on Hip Camp today, you can't find it anywhere else. In fact, they didn't allow members of the public to come to their land be…”
Alyssa Ravasio Mar 27, 2020 ▶ 9:50 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Assertion Supported
Hipcamp buys zero demand-side ads, relying entirely on organic growth
“To this point in time, Hipcamp does not buy ads on the demand side. All of our growth is organic and through word of mouth and SEO”
Alyssa Ravasio Mar 27, 2020 ▶ 11:29 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: Outdoor industry's primary bottleneck is supply scarcity, not discovery
“The underlying problem in the outdoor industry wasn't that it was just hard to find a campsite. It was that there weren't enough good places to get outside.”
Alyssa Ravasio Mar 27, 2020 ▶ 8:57 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: Mental clarity delivers higher leverage for CEOs than raw hours
“Once you start to be the leader of others, As a CEO and have people who actually are looking to you for direction, something really important shifts there that I think I missed for a little bit, which is that suddenly, while of course it's very important to be…”
Alyssa Ravasio Mar 27, 2020 ▶ 16:36 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: Scheduled postmortems enable solution-focused thinking during active crises
“And I think having the postmortem as a pressure release valve and as a learning device that you know is coming later really encourages that kind of thinking in the moment.”
Alyssa Ravasio Mar 27, 2020 ▶ 21:00 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Disclosure
Hipcamp's first angel check was funded by selling a Twitter handle for $13,000
“Our first check-in to HipCamp was my friend Jeremy Grosser. He was an engineer at Uber, and he heard that another friend of mine, Catherine Krug, had committed some investment, which she ironically did In the middle of a conversation with me telling her how I …”
Alyssa Ravasio Mar 27, 2020 ▶ 26:18 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Opinion
Ravasio: Technical recruiters are the hardest role to hire
“Technical recruiters in particular. You know, I think engineers are incredibly hard to hire for, and then it's like the meta level hard to hire for are the recruiters who can do the hard thing of recruiting engineers.”
Alyssa Ravasio Mar 27, 2020 ▶ 27:24 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Disclosure
Ravasio came within one month of running out of personal rent money
“Starting a company for me meant, you know, worst case scenario, company doesn't work. I can't pay rent anymore, which I came within one month of getting to just total personal, not being able to pay any more money.”
Alyssa Ravasio Mar 27, 2020 ▶ 4:35 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Disclosure
Ravasio: Hipcamp's Bay Area usage is driven by a two-to-three-hour regional radius
“One is that we have a really strong regional network effect. So this is kind of like an Uber or a Lyft, where, for example, here in the Bay Area, we have a lot of people who love and use the platform, and they tend to camp And stay with us really in called a t…”
Alyssa Ravasio Mar 27, 2020 ▶ 12:49 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Disclosure
Andreessen Horowitz's Andrew Chen gives Hipcamp operational feedback on landing pages
“Andrew Chen, who joined our board six months ago in particular, has been really helpful, like getting into the data with us, which has been fun. He just has that operational experience from Uber, and it's fun to like get him in there and have him actually prov…”
Alyssa Ravasio Mar 27, 2020 ▶ 22:14 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Opinion
Ravasio: Anna Wiener's Uncanny Valley is the best Silicon Valley takedown
“I would also highly recommend Anna Wiener's Uncanny Valley. It is the most articulate and I think just wide-eyed takedown of Silicon Valley culture that I've ever read. I think it's excellent.”
Alyssa Ravasio Mar 27, 2020 ▶ 24:10 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
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