Alyssa Ravasio, founder and CEO of Hipcamp, discusses the personal financial risks she faced in the early stages of launching Hipcamp.
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“Starting a company for me meant, you know, worst case scenario, company doesn't work. I can't pay rent anymore, which I came within one month of getting to just total personal, not being able to pay any more money.”
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More from Alyssa Ravasio
Disclosure
Ravasio rejected VCs offering to double Andreessen Horowitz's Series B valuation
“For our most recent series B, you know, I had to cancel a lot of meetings and was hearing things like, you know, whatever you got, I'll double it. And, you know, it doesn't matter. And I just think like having the grounding to know that that's not what I'm loo…”
Alyssa RavasioMar 27, 2020▶ 6:4320VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: Marketplace supply ownership is critical for controlling customer experience
“I would say the Most important lesson is that owning your supply is really important, because when you're building on top of someone else's supply, you can't influence it, you can't control it, you can't make sure your customer's gonna have the type of experie…”
Alyssa RavasioMar 27, 2020▶ 8:2920VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: VCs must manage their own emotions rather than burdening founders
“And as a CEO, I think having investors who can manage their own emotions is really important. And when things aren't going as well as the company, like, you know, as CEO, right, you're on it. You're paying attention to that very closely. And so I think having …”
Alyssa RavasioMar 27, 2020▶ 23:0520VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
AssertionNot checkable as stated
Most Hipcamp listings are exclusive and unavailable on other platforms
“Differentiated supply allows you to solve that problem in a way that is really defensible over time, because most of the supply that's on Hip Camp today, you can't find it anywhere else. In fact, they didn't allow members of the public to come to their land be…”
Alyssa RavasioMar 27, 2020▶ 9:5020VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
AssertionSupported
Hipcamp buys zero demand-side ads, relying entirely on organic growth
“To this point in time, Hipcamp does not buy ads on the demand side. All of our growth is organic and through word of mouth and SEO”
Alyssa RavasioMar 27, 2020▶ 11:2920VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
Insight
Ravasio: Outdoor industry's primary bottleneck is supply scarcity, not discovery
“The underlying problem in the outdoor industry wasn't that it was just hard to find a campsite. It was that there weren't enough good places to get outside.”
Alyssa RavasioMar 27, 2020▶ 8:5720VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp
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