Hipcamp buys zero demand-side ads, relying entirely on organic growth
Alyssa Ravasio · 20VC: How To Solve The Chicken and Egg Problem in Marketplaces? How Important Is Differentiated Supply? How To Prevent Leakage? How to Create Marketplace Defensibility and more with Alyssa Ravasio, Founder & CEO @ Hipcamp · Mar 27, 2020 · at 11:29
Alyssa Ravasio, founder and CEO of Hipcamp, details how the marketplace solved its cold-start problem and sustained customer growth without paid marketing.
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“To this point in time, Hipcamp does not buy ads on the demand side. All of our growth is organic and through word of mouth and SEO”
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Most Hipcamp listings are exclusive and unavailable on other platforms
“Differentiated supply allows you to solve that problem in a way that is really defensible over time, because most of the supply that's on Hip Camp today, you can't find it anywhere else. In fact, they didn't allow members of the public to come to their land be…”
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