Gurski: 'Brand' and 'culture' are vague placeholders that describe nothing
Dmitry Gurski · Dmitry Gurski: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health|E1205 · 20VC with Harry Stebbings · Sep 23, 2024 · at 25:03
Dmitry Gurski is the co-founder and CEO of Flo Health. He criticizes ill-defined corporate jargon in favor of concrete product development.
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“Two placeholders is brand and culture. You may describe everything by brand, and you may describe everything by culture, but usually it doesn't have any sense, and you need to ask, Clarifying questions, because you always may say, our situation is bad because we have bad brand, or our situation is bad because we have bad culture. Yeah, it describes everything and nothing.”
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