Gurski: App retention depends on underlying use cases, not product quality
Dmitry Gurski · Dmitry Gurski: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health|E1205 · 20VC with Harry Stebbings · Sep 23, 2024 · at 0:11
Dmitry Gurski, co-founder and CEO of Flo Health, explains why user retention is bounded by fundamental offline user habits rather than software features.
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“What many people don't understand is that retention is not about product. Retention is about user case. It means that you may create the perfect app for gym and you'll have terrible retention. Why? Because gyms themselves have terrible retention.”
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