retention

18 statements across 16 episodes · 6 bullish · 2 bearish · 16 people on the record · first statement May 4, 2016 by Brian O'Malley · across every show →

Everything said about retention, oldest first

May 4, 2016
Insight
Retention is the only exponential variable in startup growth
“Retention is really the only variable that is exponential, right? So if you think about your retention numbers compound every month, right? So the difference between a churn rate of one percent per month, two percent per month, or three percent per month, if y…”
Brian O'Malley May 4, 2016 ▶ 14:53 20VC: Accel's Brian O'Malley On The Prioritisation Of Growth, The Metrics That Show True Customer Retention & Why The Most Interesting Companies Create A Market
Mar 5, 2018
Insight
Strong user retention, not fast growth, proves network effects
“Because engagement is a sign of network effect, not growth. This is where the confusion comes. Most people think every fast growing has a network effect. It doesn't. The retention is a strong sign of network effect.”
Anu Hariharan Mar 5, 2018 ▶ 11:45 20VC: Why, How and When To Think About Growth Teams, The Right Way To Think About Network Effects & Scaling from Phase 1 To Phase 2 of Startup Life with Anu Hariharan, Partner @ YC Continuity Fund
Feb 16, 2022
Insight
Ed Baker: Retention and engagement drive growth more than acquisition as companies scale
“Basically as you get Bigger. Those two metrics of retention and engagement actually become a lot more important to maintaining growth than new user acquisition.”
Ed Baker Feb 16, 2022 ▶ 5:49 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @
Mar 23, 2022 negative
Insight
User Retention Is a Lagging Indicator That Misses Emerging Platform Issues
“One of the problems with that is it's probably just like a lagging indicator of the value of the platform. People will leave once there are problems and you want to like isolate the problems earlier on.”
Grant LaFontaine Mar 23, 2022 ▶ 28:05 20VC: Startups Fail Because They Do Not Take Enough Risk, Why A/B Testing is Inefficient and Slows You Down, Why It is Impossible To Hire Good PMs so Stop Trying & 3 Key Signals The Best Engineers Present with Grant LaFontaine, Founder & CEO @ Whatnot
Apr 6, 2022
Insight
Product-market fit is fundamentally defined by user cohort retention
“Product market fit is retention.”
Brian Hale Apr 6, 2022 ▶ 8:44 20 Growth: Why Retention Defines Product Market Fit, What is Good Retention Levels Today, The Most Counterintuitive Elements of Product and Growth & Why So Many Startups Mess Up Hiring For Growth Teams with Brian Hale, Head of Consumer Product & Growth @
Oct 26, 2022
Insight
Sahgal: Growth teams should prioritize retention over daily active users
“Daily active users is so, so downstream, and by itself, it really does not mean anything. So really, you don't want to focus on daily active users. You want to focus on way more upstream metrics, like retention, or even more upstream than that, what drives ret…”
Vaibhav Sahgal Oct 26, 2022 ▶ 31:32 Vaibhav Sahgal: How We Scaled Reddit to 55M Users; Lessons from Zynga | 20VC #942 · 20VC with Harry Stebbings
Jun 21, 2023 positive
Insight
Gotthilf: Retention equals product-market fit and determines startup success
“Retention is everything. To me, retention is almost like product market fit. If you have retention, it means that people actually like the thing that you made, and it's actually useful for them. And that determines whether something's going to succeed or is no…”
Gina Gotthilf Jun 21, 2023 ▶ 19:41 Gina Gotthilf: Lessons Scaling Duolingo from 3-200M Users; How to Master PR and Comms | E1028 · 20VC with Harry Stebbings
Oct 25, 2023 positive
Insight
Lerner: New user activation is the strongest lever for retention
“Generally new user activation and getting people to the place where they experience the core value of your product and then build a habit around that value is your strongest lever to retention, which is the thing that is going to impact your churn metric.”
Ely Lerner Oct 25, 2023 ▶ 47:10 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Oct 25, 2023 positive
Insight
Ely Lerner: Retention compounds business growth by driving engagement and virality
“And again, this is back to the, like retention is king, right? Like retention stacks your business. Retention drives engagement, which drives virality. Like it's just all the things.”
Ely Lerner Oct 25, 2023 ▶ 52:28 Ely Lerner: Should Startups Hire Advisors & How much should they be paid? | E1075 · 20VC with Harry Stebbings
Nov 3, 2023 negative
Insight
Jason Lemkin: Absolute Compensation Is Not the Biggest Retention Driver
“It's not today. There's no way it is today that that that absolute comp is the biggest driver of retention.”
Jason Lemkin Nov 3, 2023 ▶ 41:28 Roundtable #5 with Jack Altman, Auren Hoffman, Jason Lemkin, Harry Stebbings | E1077 · 20VC with Harry Stebbings
Sep 9, 2024
Insight
Sean Rad: User retention is a misleading metric for actual product value
“Because I think when you're focused on retention, and you believe that retention equals value, You're, you can sometimes delude yourself because me spending hours doing something doesn't mean I extracted true value.”
Sean Rad Sep 9, 2024 ▶ 18:02 Sean Rad: Lessons Scaling Tinder to the Fastest Growing Consumer Social App in History | E1199 · 20VC with Harry Stebbings
Sep 23, 2024
Insight
Gurski: App retention depends on underlying use cases, not product quality
“What many people don't understand is that retention is not about product. Retention is about user case. It means that you may create the perfect app for gym and you'll have terrible retention. Why? Because gyms themselves have terrible retention.”
Dmitry Gurski Sep 23, 2024 ▶ 0:11 Dmitry Gurski: From Potato Farm to $200M in Revenue: The Never-Before-Told Story of Flo Health|E1205 · 20VC with Harry Stebbings
Nov 13, 2024 neutral
Insight
Villig: Gross bookings is the only North Star metric that matters
“So my view is that it's the only thing that matters. And if you ask me what's our retention, what's our activation rate, what's our CAC, I couldn't tell you really any of those things because I don't think they're real, like they're completely irrelevant. So t…”
Markus Villig Nov 13, 2024 ▶ 32:41 Markus Villig, Founder @Bolt: The Most Insane Story in Startups & The Future of Self-Driving| E1225 · 20VC with Harry Stebbings
Nov 15, 2024 positive
Insight
Malik: Cross-device app conversion is a key retention driver
“Cross device conversion is really, really strong for retention because now you're using it on weekends. You're using it during the day.”
Raman Malik Nov 15, 2024 ▶ 26:13 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
Nov 15, 2024
Insight
Raman Malik: Only optimize CAC-to-LTV after retention hits diminishing returns
“Do they have, are they at the scaling period where it is now turn on these channels and drive growth because we feel Really good about where we are in terms of retention or any incremental work we're going to do on trying to move activation or move early reten…”
Raman Malik Nov 15, 2024 ▶ 31:39 Raman Malik: Inside Perplexity’s Growth Machine: What Worked, What Did Not Work | E1226 · 20VC with Harry Stebbings
May 19, 2025 positive
Insight
Hacker: User retention is the only metric that ultimately matters
“Ultimately, the only thing that matters in our space is retention. So if you can spend as much money as you want. If you don't have retention, it's a leaky bucket. All these people are going to leave.”
Severin Hacker May 19, 2025 ▶ 1:05:32 Duolingo Co-Founder, Severin Hacker: How AI Impacts the Future of Work and Education · 20VC with Harry Stebbings
Sep 5, 2025 positive
Insight
Alex Schultz: Retention is the only metric that matters pre-product-market fit
“Metrics, pre-product market fit, I think the only metric you care about In consumer and SaaS is retention. Like, that's the only metric that you should care about, is do you create a product that people keep using?”
Alex Schultz Sep 5, 2025 ▶ 6:23 20Growth: Meta CMO Alex Schultz on How All Founders Have to Change Their Marketing Playbook in a World of AI | Is AI Plateauing, What it Means if China Wins the AI Race and Why Zuck is a Generational Leader
Dec 5, 2025
Insight
Simionato defines retention as the percentage of life spent using a product
“The way I think about retention is it's the percentage of your life that you choose to spend together with a product, right?”
Federico Simionato Dec 5, 2025 ▶ 15:28 20VC: Inside Bending Spoons Acquisition Machine: Evernote, Eventbrite, Vimeo | How Evernote Evaluates Acquisitions and New Product Ideas | How Evernote Mastered Product Launches, User Retention and Monetisation with Federico Simionato
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