retention
18 statements across 16 episodes · 6 bullish · 2 bearish · 16 people on the record · first statement May 4, 2016 by Brian O'Malley · across every show →
Everything said about retention, oldest first
May 4, 2016
Retention is the only exponential variable in startup growth
“Retention is really the only variable that is exponential, right? So if you think about your retention numbers compound every month, right? So the difference between a churn rate of one percent per month, two percent per month, or three percent per month, if y…”
Mar 5, 2018
Feb 16, 2022
Mar 23, 2022 negative
Apr 6, 2022
Oct 26, 2022
Sahgal: Growth teams should prioritize retention over daily active users
“Daily active users is so, so downstream, and by itself, it really does not mean anything. So really, you don't want to focus on daily active users. You want to focus on way more upstream metrics, like retention, or even more upstream than that, what drives ret…”
Jun 21, 2023 positive
Gotthilf: Retention equals product-market fit and determines startup success
“Retention is everything. To me, retention is almost like product market fit. If you have retention, it means that people actually like the thing that you made, and it's actually useful for them. And that determines whether something's going to succeed or is no…”
Oct 25, 2023 positive
Lerner: New user activation is the strongest lever for retention
“Generally new user activation and getting people to the place where they experience the core value of your product and then build a habit around that value is your strongest lever to retention, which is the thing that is going to impact your churn metric.”
Oct 25, 2023 positive
Nov 3, 2023 negative
Sep 9, 2024
Sep 23, 2024
Gurski: App retention depends on underlying use cases, not product quality
“What many people don't understand is that retention is not about product. Retention is about user case. It means that you may create the perfect app for gym and you'll have terrible retention. Why? Because gyms themselves have terrible retention.”
Nov 13, 2024 neutral
Villig: Gross bookings is the only North Star metric that matters
“So my view is that it's the only thing that matters. And if you ask me what's our retention, what's our activation rate, what's our CAC, I couldn't tell you really any of those things because I don't think they're real, like they're completely irrelevant. So t…”
Nov 15, 2024 positive
Nov 15, 2024
Raman Malik: Only optimize CAC-to-LTV after retention hits diminishing returns
“Do they have, are they at the scaling period where it is now turn on these channels and drive growth because we feel Really good about where we are in terms of retention or any incremental work we're going to do on trying to move activation or move early reten…”
May 19, 2025 positive
Sep 5, 2025 positive