brand

“Today I would argue that brand is, is closer to, this is going to be an aggressive comment, but it's a closer to what we think of as people, as personalities, because now companies really have a chance to have so many more touch points to a consumer or an oppo…”

“I think entrepreneurs, at least from our understanding, and when, as I mentioned earlier on reference calls, entrepreneurs care less and less at the seed stage about brand.”

“Brand is a hack to track, and what I mean by that is when you don't have track, you gotta have something, and brand is that shop sign that is a replacement for track in the early days.”

“Brands who don't get with that and don't know how to plug into the culture of today and sit in the middle saying boring things and being boring in terms of their product position and brand, I think they will They're going to struggle.”

“As VCs, we invest in these firms that have durable competitive modes when venture firms have, it's largely brand, right? It's largely that, that Competitive advantage that comes from a brand.”

“You have to focus on execution because in the early days, you know, nothing else matters. PR doesn't matter. Brand doesn't matter. You know, It just doesn't matter. You have to be focused on execution.”

“I think the more interesting point as opposed to naming names is, I think brand is a very interesting, like not well discussed, not well understood, but probably the most potent currency in venture.”

“Two placeholders is brand and culture. You may describe everything by brand, and you may describe everything by culture, but usually it doesn't have any sense, and you need to ask, Clarifying questions, because you always may say, our situation is bad because …”

“Much stronger. I think they're going to double down on that, and they're going to focus on it.”

“That's a way in which you can weave brands into culture. In a way that doesn't necessarily need to be ridiculous production value, a TV advert.”

“And so when you look at what makes a human's identity and defining that, that's the best way to define a brand holistically. That's how I think about branding. It's like, it's a human being. You have to define it. Don't make it abstract. It's from its religion…”

“A hundred percent. So in the absence of God, you need affiliation. You need belonging and you need signals of status and brands are filling that void.”

“Ironically, as a brand person, I would say products more important than brand right now. Products all that matters actually brand secondary.”

“I think in Silicon Valley we understand really well building the best product, but I think we underestimate the importance of brand. Then, a great brand with a shitty product goes nowhere. So first is product, but then you need to be able to build a brand that…”