Modern brand identity functions like a human personality, not static advertising
Kirsten Green · 20VC: VC of The Year: Forerunner's Kirsten Green on 2 $Bn+ Exits in 1 Year, Why We Are In The Very Early Innings For Commerce & How Brand Has Fundamentally Changed Over The Last Decade · Jul 17, 2017 · at 18:07
Kirsten Green, Founding General Partner at Forerunner Ventures, discusses how digital touchpoints transformed brand building in modern consumer commerce.
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“Today I would argue that brand is, is closer to, this is going to be an aggressive comment, but it's a closer to what we think of as people, as personalities, because now companies really have a chance to have so many more touch points to a consumer or an opportunity to articulate so much more than just what comes across in a glossy advertisement page or a quick spot on TV.”
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