Salesloft

includes Salesloft Cadence

24 statements across 8 episodes · 7 bullish · 3 bearish · 3 people on the record · first statement Nov 30, 2022 by Jason Lemkin · said 108 times in 32 episodes since 2021 · across every show →

Mentions by year, the whole family

brought up most by Harry Stebbings (53), Jason Lemkin (32), Steve Goldberg (6), Jake Saper (6), Amit Bendov (5), Sean Murray (1), Rory O'Driscoll (1), Kyle Norton (1)

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2026 7 mentions in 5 episodes 1 per episode
2025 20 mentions in 8 episodes 3 per episode
2024 15 mentions in 5 episodes 3 per episode
2023 19 mentions in 5 episodes 4 per episode
2022 39 mentions in 8 episodes 5 per episode
2021 8 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Salesloft, oldest first

Nov 30, 2022 bullish
Disclosure
Lemkin: Invested in Salesloft pre-revenue before $2.5B acquisition
“I was involved, invested in sales loft pre-revenue, right? We sold for two and a half billion last year.”
Jason Lemkin Nov 30, 2022 ▶ 27:23 Jason Lemkin: Cold Email Tips; Why Only 15% of Founders Listen to their VCs | 20VC #954 · 20VC with Harry Stebbings
Jan 13, 2023
Disclosure
Lemkin invested in Pipedrive, Talkdesk, Algolia, Greenhouse, and Salesloft in 12 months
“I did pipe drive, talk desk, Algolia, greenhouse, and sales loft all within 12 months.”
Jason Lemkin Jan 13, 2023 ▶ 1:04 Jason Lemkin: WTF is Going On in VC? Are LPs Investing in New Funds? | 20VC #965 · 20VC with Harry Stebbings
Aug 9, 2023 positive
Assertion Partly supported
Lemkin: First five VC investments all achieved unicorn valuations
“And I did five real unicorns in my first 13 months, right? I did pipe drive, which exited for like 1.25 billion. And then I'll go, it was my second. That's where 2.5 billion will IPO next year. I did talk to us worth ten billion. I did Parklet greenhouse, whic…”
Jason Lemkin Aug 9, 2023 ▶ 1:13 Jason Lemkin: Every VC has a FRAUD in their portfolio; The IPO market is about to EXPLODE | E1046 · 20VC with Harry Stebbings
Dec 13, 2023 neutral
Disclosure
Goldberg: Salesloft reached $50M revenue before creating formal sales processes
“We were about, you know, fifty million in revenue, and, you know, we got there early on by just being so passionate about what we do. And, but we didn't have a process. We were really great about talking about our product and our functionality, and we were a p…”
Steve Goldberg Dec 13, 2023 ▶ 34:11 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023 positive
Insight
Steve Goldberg: First-line managers must own sales deal reviews
“So, so one, it's really that the first line manager needs to own the deal reviews. They need to own the process. My job is to design and architect the whole raw system that people work within.”
Steve Goldberg Dec 13, 2023 ▶ 12:12 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Disclosure
Goldberg: Salesloft does not use case studies in its hiring process
“We don't, but that's actually, that's a good idea. We actually don't.”
Steve Goldberg Dec 13, 2023 ▶ 21:16 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023 positive
Assertion Not checkable as stated
Salesloft conducts two- to three-hour topgrading interviews for every job candidate
“And what we do in our interview process, one of the most valuable things, is we do top grades with everybody, and in a top grade, we'll spend two to three hours with you, and we'll have you walk us through your life,”
Steve Goldberg Dec 13, 2023 ▶ 18:08 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023 negative
Insight
Goldberg: Old-School Relationship Selling Tactics Like Golfing and Corporate Lunches Are Dead
“The adage of let's go golfing and let's go and hang out on the weekends and go and all those things are just like, not as I think people look at their time. And I think that that's changing a bit in terms of like all the different lunches and, you know, the go…”
Steve Goldberg Dec 13, 2023 ▶ 47:55 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023 positive
Disclosure
Goldberg: Salesloft rarely relies on a single salesperson for deal accounts
“What's really important is that you're not single thread in an account, and you've got your managers and all the different people. I call it selling as a team sport. Our organization, I've never been in an environment where it's, here's, here's your territory.…”
Steve Goldberg Dec 13, 2023 ▶ 44:35 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Insight
Steve Goldberg: Founders in crowded SaaS markets must focus on 'how', not 'what'
“You got to focus on the how. And you got to stay maniacally focused on the how. And you got to talk about what, how you are delivering for your customers. A lot of companies focus on the what.”
Steve Goldberg Dec 13, 2023 ▶ 40:01 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Insight
Goldberg: A champion leaving is not a valid excuse for losing a deal
“No, it's not a good excuse because there's never just like one champion. There's multiple people as part of the process.”
Steve Goldberg Dec 13, 2023 ▶ 10:37 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Disclosure
Salesloft replaced usage metrics with pipeline outcomes to drive renewals
“We've changed our whole adoption strategy to outcomes versus adoption, because nobody cares if I come to you and say, here's how many logins you have, here's how many activities you had.”
Steve Goldberg Dec 13, 2023 ▶ 38:14 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Disclosure
Salesloft replaced its hunter-farmer sales structure with a hunter-hunter model
“So we shifted to a hunter-hunter model. And we shifted our process, and we basically told our account managers, essentially, that everyone's, we had to change the profile of a salesperson, of an AM, to a hunter. And everybody had an interview for their role, a…”
Steve Goldberg Dec 13, 2023 ▶ 26:33 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Insight
Goldberg: Sales professionals rush promotions before mastering their current roles
“Don't move until you're ready to move. Some people move too quick, because if I did that too quick, I couldn't give the advice I give to people, because I've lived their roles, I lived in those roles, and I think it's really important that people try to move o…”
Steve Goldberg Dec 13, 2023 ▶ 50:27 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Insight
Steve Goldberg: Contract structure matters more than total price in SaaS deals
“So no, this should never be a flat no, but I care more about what's in the contract than how much they're paying us.”
Steve Goldberg Dec 13, 2023 ▶ 41:01 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023 neutral
Insight
Goldberg: Enterprise buyers operate as politicians; SMB buyers as operators
“Now, if you sell to an enterprise company, like a large enterprise company, they're politicians. You sell to a smaller SMB commercial company, they're operators. And two very different ways to sell to them.”
Steve Goldberg Dec 13, 2023 ▶ 5:58 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023 negative
Insight
Goldberg: CEOs should sell vision, not act as deal-closing sales reps
“Well, one, CEOs should never be RVPs. They should never be the ones that are actually closing deals. That, that's my job. What they, CEOs should give the customer the confidence about our vision and what we are doing as a company.”
Steve Goldberg Dec 13, 2023 ▶ 31:14 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
Dec 13, 2023
Assertion Not checkable as stated
Goldberg: CFOs are now the primary buyer for every software renewal
“The CFO is the buyer now for every renewal. If you don't, if you're not showing them insights around business value, then you're not going to be renewed.”
Steve Goldberg Dec 13, 2023 ▶ 38:05 Steve Goldberg: Core Questions All CFOs Ask Today When Buying | E1094 · 20VC with Harry Stebbings
May 27, 2024
Assertion Partly supported
Lemkin: Salesloft sold for $2.5B in cash at $100M ARR
“Sales off sold for two and a half billion of cash and about a hundred million in ARR.”
Jason Lemkin May 27, 2024 ▶ 2:38 Jason Lemkin: Why Pricing is Worse Than Ever and There is More Funding Than Ever | E1157 · 20VC with Harry Stebbings
Mar 10, 2025
Disclosure
Saper: Top Emergence investments like Zoom were expensive, but Veeva wasn't
“They are not always expensive, but they are often expensive. So if I look back at our portfolio, Gusto was expensive. Zoom was expensive. Yammer was expensive. A lot of the good ones, Ironclad was expensive. But some of them weren't. Viva wasn't expensive beca…”
Jake Saper Mar 10, 2025 ▶ 24:25 Jake Saper, GP @ Emergence Capital: "We Sold Salesforce Early and Lost Out on Billions" · 20VC with Harry Stebbings
Mar 10, 2025 neutral
Assertion Supported
Saper: Private equity typically pays 3x to 5x ARR for acquisitions
“Savior is too strong of a word because most private equity outcomes don't generate incredible returns for the VC. So savior is not the right. It may be savior in the sense that like would get your money back. The sales loft outcome was an awesome one, but that…”
Jake Saper Mar 10, 2025 ▶ 13:52 Jake Saper, GP @ Emergence Capital: "We Sold Salesforce Early and Lost Out on Billions" · 20VC with Harry Stebbings
Mar 10, 2025 positive
Assertion Supported
Salesloft Was the Highest Multiple Ever Paid by PE for Software
“Which was the biggest outcome that it was the highest multiple ever paid by private equity for a software company. Companies required for 2.3 billion dollars.”
Jake Saper Mar 10, 2025 ▶ 10:34 Jake Saper, GP @ Emergence Capital: "We Sold Salesforce Early and Lost Out on Billions" · 20VC with Harry Stebbings
Oct 30, 2025 positive
Disclosure
Lemkin: Salesloft exit at $2.5B in December 2021 was market peak
“My last deal sales off December, 20, 21, you know, two and a half billion.”
Jason Lemkin Oct 30, 2025 ▶ 1:16:23 OpenAI Restructuring: Who Wins and Who Loses & Mercor Raises $350M at a $10BN Valuation · 20VC with Harry Stebbings
Apr 30, 2026 bearish
Prediction Held up
Lemkin: AI agents render Marketo, Outreach, and Salesloft worthless
“They're not going to recommend Marketo for your agent to do marketing automation, ok? In fact, it mocked Marketo outreach and sales loft as tools useless to agents. Ok, this API grid. They said there is no place in the, an agent will never send an email throug…”
Jason Lemkin Apr 30, 2026 ▶ 7:26 Anthropic Raises $45B but Falls Short on Compute & Thoma Bravo Hand Back Medallia Keys to Creditors · 20VC with Harry Stebbings
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