Rich Liu

13 statements across 1 episodes · 4 bullish · 5 bearish · 1 people on the record · first statement Jun 7, 2023 by Rich Liu · said 2 times in 1 episodes since 2023 · across every show →

On the record as a speaker too: Rich Liu's record, appearances and statements → this page counts the times other people say the name.

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Everything said about Rich Liu, oldest first

Jun 7, 2023 positive
Insight
Liu: Top sales reps always know their exact historical performance numbers
“Great sales reps know exactly how they did every year. Like, I can tell you, okay, and this year, in 2007, I did this, and I made this amount of money. . I was number one on the sales board. I was number two on the sales board note three. John Holbrook beat me…”
Rich Liu Jun 7, 2023 ▶ 41:05 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 negative
Insight
Liu: Personalized two-paragraph cold outbound emails no longer work
“Having that perfectly crafted email of like, hey, I did a great UI now, it's two paragraphs, I've done a lot of research, or I've done the cheap thing where it's like, hey, you went to Yale, you were the captain of the volleyball team, what do you think about …”
Rich Liu Jun 7, 2023 ▶ 1:00:17 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 positive
Insight
Liu: Early-stage startups should always hire sales reps two at a time
“But the two point is just so valuable because cohorting in terms of ramping, the supporting each other, the ramping, the competitive elements of it, it's really hard to know, is my product market fit fundamentally wrong? Is the way I'm telling the story fundam…”
Rich Liu Jun 7, 2023 ▶ 26:11 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 negative
Insight
Liu: Founders' top sales mistake is scaling headcount before achieving efficiency
“The biggest mistake I think is, is hiring ahead of what you actually have conviction to do. You think you are ready to scale and you're not ready to drive efficiency.”
Rich Liu Jun 7, 2023 ▶ 1:01:20 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023
Insight
Liu: Inflating titles to land candidates blocks future executive hiring
“But don't get caught into the, like, I gotta do this title of this offer just because somewhere else, and if you do, do so knowingly. I'm trading off that I'm giving this higher title to someone, to some person that I might need to up level later, because now …”
Rich Liu Jun 7, 2023 ▶ 48:15 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023
Insight
Liu: Enterprise AEs should independently generate one outbound deal per week
“A good rule of thumb is like an AE in my book should be generating at least a new op a week. By themselves, without SDRs, without marketing, helping them in an enterprise software sale, outbound sale.”
Rich Liu Jun 7, 2023 ▶ 54:05 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 neutral
Prediction Not checkable as stated
Liu: Founders must demonstrate a working GTM MVP to attract senior leaders
“I don't want to go work with that founder unless they, we've actually done a little bit of legwork to show there's some MVP of a go to market of a something that works there.”
Rich Liu Jun 7, 2023 ▶ 20:51 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023
Insight
Liu: Rely on VC compensation benchmarks over candidate counteroffers
“There are some good benchmarks out there for any role, AE, CSM, marketer, you know, partnerships person, ops person, strategy person. So, so, so trust that any, all the VCs, all the talent folks and recruiter will give you that.”
Rich Liu Jun 7, 2023 ▶ 45:51 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 bullish
Opinion
Liu: It is easier for startups to start small and move upmarket
“If you're going to ask me personally what I think is easier, personally, I think it's easier to start small and go up.”
Rich Liu Jun 7, 2023 ▶ 32:38 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 negative
Insight
Liu: Startup founders should never have five or more direct sales reports
“Biggest fuck-ups would be, one is staying too close, right? I speak sometimes with founders who have, like, 10 sales reps reporting directly to them. That is, like, that makes no sense. Five sales reps reporting directly, makes no sense. It completely impedes”
Rich Liu Jun 7, 2023 ▶ 24:10 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 negative
Insight
Liu: Standard job interviews are ineffective at predicting actual employee performance
“Interviews, by the way, are like the most, if you think about it, they're actually a pretty ineffective way to understand if someone's going to be good at something, right? Whoever interviews well gets the job, but that doesn't mean they're a great engineer an…”
Rich Liu Jun 7, 2023 ▶ 35:36 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 positive
Insight
Liu: Pain-based discovery remains the most essential, unchanging sales tactic
“Doing that level of pain-based discovery has not changed. And actually getting to that true, I don't know, standard call like level three pain of like, what is the true business pain and figuring out how to map what you do, your service, your platform, really …”
Rich Liu Jun 7, 2023 ▶ 59:31 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
Jun 7, 2023 negative
Insight
Liu: Multiple consecutive one-to-two-year job stints are a major red flag
“And frankly, when people talk about, for example, you know, job changes, a lot of job changing, huge red flag for me. At some point, everybody's got a good reason, but if you, say, do one or two year stints for, like, several in a row, that's a huge red flag.”
Rich Liu Jun 7, 2023 ▶ 40:52 Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings
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