Liu: Early-stage startups should always hire sales reps two at a time
Rich Liu · Rich Liu: Sales in 2023; How to Onboard, Manage and Scale Reps; PLG vs Enterprise Growth | E1023 · 20VC with Harry Stebbings · Jun 7, 2023 · at 26:11
Rich Liu, CRO at Everlaw, advises Harry Stebbings on how early-stage founders should structure their initial non-founder sales hires.
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“But the two point is just so valuable because cohorting in terms of ramping, the supporting each other, the ramping, the competitive elements of it, it's really hard to know, is my product market fit fundamentally wrong? Is the way I'm telling the story fundamentally wrong? Is the, you know, is the PG messaging I'm using fundamentally wrong? Or is it the rep that sucks or the rep that can't figure it out? Having two helps to at least give you the minimum viable, like, Separate the two and give you a little bit of signal about what's happening, right?”
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