paid marketing

“So I'd say paid is hard because I think that there's definitely diminishing returns. And the way you adjust that is by finding a proprietary distribution channel that really lets you scale up with lower costs.”

“So I am reluctant to invest in companies that, that require heavy paid marketing to build their audience. You know, the best Concepts typically don't need, you know, they're so compelling, they don't need to buy users.”

“The thing that many people miss early on is that paid degrades with scale. Yeah. Everyone says like, you know, you'll get better at it. So you'll fight kind of the laws of gravity that might happen in a short term, but on a long-term time horizon, performance …”

“Ultimately what makes one great, or the only sustainable advantage on, on channels is having great measurement, being sophisticated measurement, and then having great volume of creative and great creative that performs.”

“I usually tell people 30% tells me that you're not dependent on paid, and it tells me that you're doing it enough To have like a need to keep refining and improving it, being relevant in the moment and those types of things.”

“The best brands on earth are brands that grow virally and organically. And the way that you do that is you invest in either delivering a much better customer experience, or you invest in building a brand that is so emotionally resonant with the consumer that t…”

“Pouring, you know, money indiscriminately into paid marketing, I think is gone for two reasons. One is, of course, like the efficiency environment, and I don't think we're going to be in a completely zerp environment again. And the other reason being, I think …”

“And at RAMP they're all under one roof which is great and have the same kind of north stars and goals.”

“I don't think you can, it's really hard to build a product led business if you start with paid marketing.”

“We didn't use it.”

“It's about 30% of The 1.5 million customers we acquired last quarter came in through paid, about 70% came in through word of mouth. And if you went back 1012 years, it was about 30% through paid, 70% through word of mouth.”

“The biggest mistake I see early founders making, particularly for BtoB, is doing paid marketing too early. Because if you don't have PMF yet, you're not going to get paid marketing working, and you're going to spend all your time and all your engineering time …”

“Paid marketing to me is Is a cheap way out, and it's not competitively defensible. I should say cheap. It's actually the most expensive way out, and it's not competitively defensible at all, and it's not sustainable.”

“Unless your conversion window is under three months, I would say don't start with paid marketing as your growth lever, because you will never be able to make it spin fast enough, because you don't, you have such a long conversion windows.”