Paid Channels Should Target 30% of Customer Acquisition Mix
Adam Grenier · Adam Grenier: The Inside Story to Uber’s Hypergrowth; How We Spent $1B/mo in China | E989 · 20VC with Harry Stebbings · Mar 15, 2023 · at 51:06
Adam Grenier, former Head of Growth Marketing at Uber, shares his general advice to startup founders on how to balance paid acquisition versus organic channels.
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“I usually tell people 30% tells me that you're not dependent on paid, and it tells me that you're doing it enough To have like a need to keep refining and improving it, being relevant in the moment and those types of things.”
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