Building product-led growth starting with paid marketing rarely works
Val Scholz · Val Scholz: How Revolut Acquired Their First 10M Users: Tips, Tactics & Strategies | E1168 · 20VC with Harry Stebbings · Jun 21, 2024 · at 50:51
Val Scholz, Head of Growth at Kittl and former Head of Growth at Revolut, discusses growth myths on 20VC with Harry Stebbings.
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“I don't think you can, it's really hard to build a product led business if you start with paid marketing.”
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