marketplace
also referred to as: marketplaces
22 statements across 12 episodes · 6 bullish · 2 bearish · 12 people on the record · first statement Jul 27, 2015 by Nico Wittenborn · across every show →
Everything said about marketplace, oldest first
Jul 27, 2015 positive
Aug 3, 2015
Karlin Ventures invests $250K to $1.5M in enterprise software and marketplaces
“Our focus is mostly enterprise software and marketplaces. We, we've done a few other things, some ad tech, some commerce platforms and things like that. But really enterprise and marketplaces are the core focus and typically investing between two 50 K up to ab…”
Dec 28, 2015
Wertz: Gross merchandise sales and take rate define marketplace potential
“I think gross merchandise sales and take rate. I mean, gross merchandise sales being kind of the top line kind of what is the volume you're creating for your marketplace and then take rate is what do you take out of that? I mean, what are your revenues relativ…”
Dec 28, 2015
Jun 22, 2016 positive
Apr 5, 2017
Breinlinger: Marketplaces only win when users move all behavior to one platform
“If people can switch too easily back and forth, you just don't really have that defensibility yet. And you're not building that boat. You know, I think you really need people to completely move all their behavior to your marketplace, and that's when you can wi…”
Apr 9, 2018
Marketplace founders should give up if supply isn't differentiated
“I think when you know you should give up is when your supply is not differentiated. When the users can actually find your supply at a lot of different places, you have to question whether what you do is truly making your supply size business better. Is it tran…”
Apr 9, 2018
Marketplaces should target power sellers over long-tail supply
“One is winning a very differentiated supply first. Always go deep and have a thick network in one specific cluster versus broad and horizontal. And we're just finding that equivalent of power sellers in your target market is really critical. They have volume, …”
Apr 9, 2018
Marketplace growth occurs in step functions driven by supply critical mass
“The other is, third is actually it takes patience. It takes the growth curve, looks more like step function versus a linear curve. You get frustrated that demand looks flat for a period of time, and we see this often. And then suddenly the demand jumps. You ge…”
Apr 20, 2018 negative
Nov 23, 2020 bearish
Chasing early GMV prevents marketplaces from achieving true market dominance
“The challenge with chasing GMV is that it actually points you away from that place of dominance. Like it points you in the wrong direction because oftentimes, or actually not even oftentimes, almost always, the fastest short-term path to maximizing GMV is to g…”
Nov 23, 2020
Jan 16, 2023 positive
Jordan: The demand side of a marketplace is more strategic than supply
“I have a belief that the demand side is, you know, kind of the, is the more, more strategic side, because suppliers typically will go wherever the demand is, and so for me, keeping a healthy demand Bucket, you know, is what your suppliers are looking for?”
Jan 16, 2023
Jan 16, 2023 bullish
Jordan: Aggregating fragmented supply creates defensible marketplace moats
“Open table by contrast had, you know, the target market was 30 or 40 or 50,000 restaurants, almost all of which were the, had one, the owner only managed one restaurant. And so it was brutally hard to aggregate, but once you're aggregated, you know, it's bruta…”
Jan 24, 2023 positive
Jordan: Demand Is the Primary Strategic Side in Two-Sided Marketplaces
“I have a belief that the demand side is, you know, kind of the, is the more, more strategic side because suppliers typically will go wherever the demand is. And so for me, keeping a healthy demand Bucket, you know, is what your suppliers are looking for.”
Jan 24, 2023 positive
Feb 12, 2024
Plantenga: Optimizing marketing on a single metric guarantees failure
“If you're going to steer your whole marketing investment on one metric, like a cost per or a certain payback, then like, You're by definition you're wrong because all these variants are moving around. They need to like control them all.”
Feb 12, 2024
Taussig: Marketplaces cannot grow arbitrarily fast without destroying equilibrium
“The tricky thing about marketplaces is that you cannot grow arbitrarily fast. There is an efficient frontier. That, that you want to hit where you can balance supply and demand and fulfill a high quality experience for both sides of the marketplace.”
Feb 12, 2024
Taussig: Marketplace inventory expansion faces diminishing returns per user session
“One of the fundamental things like never changes across all marketplaces is that more liquidity generates higher and more inventory generates higher conversion rates, but there's diminishing returns on that, right? Because the user can only see so much invento…”
Nov 13, 2024
Villig: First six months of marketplace unit economics reveal nothing
“So marketplaces have this very unique dynamic, which is that in your first six months, the unit economics are always horrible because you don't have enough liquidity in the marketplace. So you constantly need to subsidize the drivers, otherwise they're going t…”