Marketplace growth occurs in step functions driven by supply critical mass
Paul Hsiao · 20VC: Why You Have To Raise $100m+ If You Want To Go Big Today, The 5 Fundamentals To Starting and Scaling A Successful Marketplace & Why Female Founders Under-Promise and Over-Deliver with Paul Hsiao, Founding Partner @ Canvas Ventures · Apr 9, 2018 · at 9:48
Paul Hsiao, Founding Partner at Canvas Ventures, explains marketplace growth trajectory patterns.
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“The other is, third is actually it takes patience. It takes the growth curve, looks more like step function versus a linear curve. You get frustrated that demand looks flat for a period of time, and we see this often. And then suddenly the demand jumps. You get all excited, and then it flattens out. It's just a roller coaster, right? And I think there's a correlation. The quantity of good supply drives demand. So when supply reaches a certain critical mass level, the demand jumps, and then it settles at some study.”
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