Kapwing

“This approach has been great for solving some problems and it's good for getting early traction, but other problems just take longer to solve. So I do think that like we have refined our iterative approach to product development, and in some ways, we've starte…”

“Every modern SaaS product understands that the experience has to be good for the end user nowadays, or else a startup just like us could come in and disrupt your access to the end user and ultimately reduce the value that your product adds.”

“Complaining only 40% of our users today are based in the U.S.”

“Eric and I worked on a different idea first for like two and a half months before we started working on Kapueng, and we really liked the idea. I think it still is a great idea and could exist one day, but we just couldn't get traction for it in the early days,…”

“The Kapwing pro subscription, which is the premium version of Wang costs 20 dollars a month, whereas comparable subscriptions for native apps like Flyer TV, for example, costs like five dollars a month.”

“We recorded a video of Eric and I, just like a single take video with subtitles and posted it as a Facebook ad targeting software engineers, basically just telling people Here's who we are. Here's what a company does. Like, please come work for us. And that Fa…”

“If you can build up your own following and your own base, if you have your own audience, then you control the distribution of channel completely. And the way you build up your own audience is through your own personality or your own brand.”

“We've acquired most of our users for free through Google search, which is a super accessible distribution channel, even for bootstrapping founders.”

“We're not the kind of founders who even could have just gone out and raised at a huge valuation. We didn't have like the right personal relationships or resume or track record or whatever behind us to just to go out and raise with nothing.”