Kapwing's co-founders abandoned their initial startup idea after just 2.5 months
Julia Enthoven · 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early · Sep 27, 2019 · at 21:43
Julia Enthoven, co-founder and CEO of Kapwing, discusses why bootstrapping was valuable early on, referencing a prior project she and Eric Lu abandoned quickly without investor pressure.
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“Eric and I worked on a different idea first for like two and a half months before we started working on Kapueng, and we really liked the idea. I think it still is a great idea and could exist one day, but we just couldn't get traction for it in the early days, and we realized that quickly and could sunset it rather than needing to sort of, you know, we didn't have like six figures in the bank that we needed to figure out how to spend or investors that had put trust in us around that idea who didn't want us to kill it.”
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