Julia Enthoven

11 statements across 1 episodes · 3 bullish · 2 bearish · 1 people on the record · first statement Sep 27, 2019 by Julia Enthoven · across every show →

On the record as a speaker too: Julia Enthoven's record, appearances and statements → this page counts the times other people say the name.

Everything said about Julia Enthoven, oldest first

Sep 27, 2019 negative
Opinion
Silicon Valley overemphasizes stock options and overnight multi-billion-dollar valuations
“So I think that there's an overemphasis in the Valley on, on options and sort of becoming instantly overnight, huge billion and multi-billion dollar company, rather than talking about like, how does this fit into my lifestyle over the next five to 10 years, wh…”
Julia Enthoven Sep 27, 2019 ▶ 29:22 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019 positive
Insight
Startups must intentionally slow product development to invest in scale and quality
“This approach has been great for solving some problems and it's good for getting early traction, but other problems just take longer to solve. So I do think that like we have refined our iterative approach to product development, and in some ways, we've starte…”
Julia Enthoven Sep 27, 2019 ▶ 10:28 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019
Insight
Venture capital is necessary when competitive markets demand rapid execution
“I think now, in retrospect, I see that we have advantages in certain ways because of our timing, and we knew we needed to move quickly so that we didn't lose out on those advantages, and I think that capital helps you just move faster and capture the market in…”
Julia Enthoven Sep 27, 2019 ▶ 23:50 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019
Disclosure
Kapwing's co-founders abandoned their initial startup idea after just 2.5 months
“Eric and I worked on a different idea first for like two and a half months before we started working on Kapueng, and we really liked the idea. I think it still is a great idea and could exist one day, but we just couldn't get traction for it in the early days,…”
Julia Enthoven Sep 27, 2019 ▶ 21:43 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019 negative
Opinion
Enthoven: Adobe Premiere is too challenging and expensive for simple video edits
“You could install Adobe Premiere and like figure out how to use that, which was very challenging and expensive and heavyweight.”
Julia Enthoven Sep 27, 2019 ▶ 5:36 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019 positive
Insight
Founders should build a web application before a native mobile app
“In general, I strongly encourage entrepreneurs to build a website first when they're in the early stages of product development.”
Julia Enthoven Sep 27, 2019 ▶ 7:00 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019 positive
Insight
Building a direct audience grants a company complete control over distribution
“If you can build up your own following and your own base, if you have your own audience, then you control the distribution of channel completely. And the way you build up your own audience is through your own personality or your own brand.”
Julia Enthoven Sep 27, 2019 ▶ 15:51 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019
Insight
Early-stage founders must innovate in marketing and distribution, not just product
“And I think it's extremely important for early entrepreneurs to think about how they innovate in marketing and distribution rather than just think about how they innovate in product and kind of be discouraged when people ask them, how will you get people to us…”
Julia Enthoven Sep 27, 2019 ▶ 11:52 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019
Insight
Marketing channels yield decreasing marginal returns for founders who copy them
“Although I'll caveat this by saying the channels that worked for us probably won't work for other entrepreneurs because there are decreasing marginal returns after someone discovers a marketing channel.”
Julia Enthoven Sep 27, 2019 ▶ 13:15 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019
Disclosure
Kapwing's founders lacked the network to raise pre-seed capital without traction
“We're not the kind of founders who even could have just gone out and raised at a huge valuation. We didn't have like the right personal relationships or resume or track record or whatever behind us to just to go out and raise with nothing.”
Julia Enthoven Sep 27, 2019 ▶ 22:43 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
Sep 27, 2019
Assertion Not checkable as stated
Google actively shields its product managers from marketing and sales functions
“The organization does a lot to shield its product managers from marketing or sales or any other function outside of product development and engineering.”
Julia Enthoven Sep 27, 2019 ▶ 11:23 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early
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