Kapwing hired a software engineer using a $200 single-take Facebook video ad
Julia Enthoven · 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early · Sep 27, 2019 · at 27:22
Julia Enthoven is the co-founder and CEO of Kapwing. She explains grassroots, non-traditional recruiting tactics used to hire engineering talent in San Francisco.
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“We recorded a video of Eric and I, just like a single take video with subtitles and posted it as a Facebook ad targeting software engineers, basically just telling people Here's who we are. Here's what a company does. Like, please come work for us. And that Facebook ad actually sourced one of our hires. So I think we spent like 200 dollars in advertising costs.”
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