B2B SaaS products must prioritize end-user experience to prevent startup disruption
Julia Enthoven · 20VC: Kapwing Founder Julia Enthoven on Why Marketing Innovation Is As Important As Product Innovation, Why Every Company Is Becoming A Media Company & The Benefits Of Not Raising Money Too Early · Sep 27, 2019 · at 20:26
Julia Enthoven, founder of Kapwing, discusses product strategy and the blurring lines between prosumer and enterprise software on The 20 VC.
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“Every modern SaaS product understands that the experience has to be good for the end user nowadays, or else a startup just like us could come in and disrupt your access to the end user and ultimately reduce the value that your product adds.”
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“Although I'll caveat this by saying the channels that worked for us probably won't work for other entrepreneurs because there are decreasing marginal returns after someone discovers a marketing channel.”
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