Guillaume Cabane
25 statements across 2 episodes · 10 bullish · 4 bearish · 2 people on the record · first statement Aug 16, 2023 by Brian Balfour · said 1 times in 1 episodes since 2023 · across every show →
On the record as a speaker too: Guillaume Cabane's record, appearances and statements → this page counts the times other people say the name.
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brought up most by Brian Balfour (1)
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Everything said about Guillaume Cabane, oldest first
Aug 16, 2023 positive
Balfour names Winters, Contractor, and Cabane as top growth practitioners
“Strategically would be Casey winners. The best person that has thinks about the psychological elements of growth would easily be Darius contractor. The person like a very specialty who I consider like a mad scientist is I call him G, but it's Guillaume Cabane.”
Nov 29, 2023 negative
Series A and B startups cannot hire top-tier growth leaders full-time
“They're, like, of the one 20, a third is, like, semi-retired in VC and other things. A third is in, like, great walls, like Luke, and you're not gonna poach Luke from, like, Shopify, right? And there's a third, like me, who's, like, doing, like consultancy and…”
Nov 29, 2023 positive
Nov 29, 2023 positive
Cabane: Mid-market users stick with fintech platforms like Ramp for up to eight years
“When people onboard a financial, you know, platform, global platform like Ramp, they tend to stay for very, very long, multiple years, and so you can afford It's a something much higher in terms of payback time because the LTV is huge. People stick for three, …”
Nov 29, 2023 positive
Cabane: Startups should double ad spend weekly to test channel limits
“I recommend companies to two X the budget every week until it's that lines. Just do it for like Four weeks, six weeks, it's not gonna, like, burn your budget, your entire, like, capital, right? But just, two x on week two, two x on week three, two x on week fo…”
Nov 29, 2023 negative
Nov 29, 2023
Nov 29, 2023 positive
Cabane: Growth candidate take-homes should include data with hidden anomalies
“You want to ensure that they can look at your data, which means you need to give them a take home that has some of your data. I would recommend hiding a few Easter eggs in there, some outliers, to see how they look at the data.”
Nov 29, 2023 positive
Cabane: Free sidecar products still drive demand if exceptional
“If there is interest for a product, people have built a better version of it and have monetized it. So, like, a lot of those niche have disappeared, right? And the second is that the quality has gone down, and people have become desensitized when they say, oh,…”
Nov 29, 2023 positive
Nov 29, 2023 positive
Zapier refused Segment's enterprise feature requests to maintain strict SMB focus
“I have one example. Zapier did that for very, very long. I talked to the Zapier founders. I talked to Mike when I was at Segment, and I wanted enterprise features, and he said, gee, we love you, but I'm sorry. We're not going to build those features. I'm like,…”
Nov 29, 2023
Nov 29, 2023
Cabane: Growth teams incentivized on non-revenue KPIs won't deliver revenue
“If the incentive of the team is to drive signups and engagement, the problem is they will optimize for that, not for the long-term viability of the business. That's a huge risk. I'm French. I know how to cheat 10 times out of 10, right? You give me anything as…”
Nov 29, 2023
Cabane: Hire former management consultants for growth if founders are unavailable
“If you don't have a former founder, go for somebody from, like, a consulting background, one of the, you know, big five, somebody who's really focused on, like, on data, on precision, On the running hypothesis and on running a process.”
Nov 29, 2023 bullish
Nov 29, 2023 negative
Nov 29, 2023
Nov 29, 2023 negative
Nov 29, 2023
Guillaume Cabane: Growth marketing requires a venture capital portfolio mindset
“Like an angel investor, like a VC, growth is a risk-adjusted way of creating value, ok? What that means is that I have limited information. When I'm an angel investor, I have limited due diligence. When I do growth, I have limited knowledge on that experiment,…”
Nov 29, 2023
Nov 29, 2023
Top-quartile post-$5M SaaS startups spend $1 CAC per $1 revenue
“Well, I'd say low CAC, if you look at the you know, the KeyBank Capital deck that they release every year, look at the top quartile of startups in terms of performance post five million revenue, you're gonna see that the, roughly, it's about a dollar of revenu…”
Nov 29, 2023
Startups should wait until $2M+ revenue to hire growth teams, says Cabane
“After a couple of million revenue. Like once you, once you've handled the early adopters, you've scaled at least one channel that works well, and you're starting to think of optimization Testing, aggressively building a growth team, then you should have enough…”
Nov 29, 2023 positive
Nov 29, 2023
Cabane: Startups without a lead score must halt operations to define ICP
“If you haven't think of, like, the lead score, it means you haven't thought of your ICP. If you haven't thought of who's a good customer for you just stop everything. Stop everything and just go define who are the good customers and what are their attributes.”