Zapier refused Segment's enterprise feature requests to maintain strict SMB focus
Guillaume Cabane · Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings · Nov 29, 2023 · at 10:42
Growth advisor Guillaume Cabane recalls trying to buy enterprise features from Zapier co-founder Mike Knoop while Cabane was leading growth at Segment.
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“I have one example. Zapier did that for very, very long. I talked to the Zapier founders. I talked to Mike when I was at Segment, and I wanted enterprise features, and he said, gee, we love you, but I'm sorry. We're not going to build those features. I'm like, why? I'll pay you for that. He's like, yes. But we are loose focus of the huge market of SMBs, and we want to close as many of those. Other people will take care of the enterprise markets. We don't want to go there.”
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