Ramp does not actually have a product-led growth motion, argues Cabane
Guillaume Cabane · Guillaume Cabane: Why Your First Growth Hire Should Be a Former Founder | E1088 · 20VC with Harry Stebbings · Nov 29, 2023 · at 7:10
Guillaume Cabane is a growth advisor to SaaS companies including Ramp. He discusses why startups claiming PLG often lack true organic viral acquisition mechanics.
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“Even the people I love and care about, you think of, like, something like a ramp, I love them to death. Amazing company. Do you think there's PRG? Do you think CFOs randomly invite other CFOs to use Ramp? Hell no. It doesn't happen like that. It doesn't work like that, right? Maybe there are some, like, there's some network effects we can talk about, but there's no PRG.”
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