consumer startups
6 statements across 6 episodes · 2 bullish · 2 bearish · 6 people on the record · first statement Sep 4, 2015 by Ben Nader · across every show →
Everything said about consumer startups, oldest first
Sep 4, 2015
Consumer startups should avoid stealth mode and build a public presence
“I think one of the advice I give to my other founder friends on whether they're doing connected devices or software, as long as they're doing something consumer facing, I highly, highly recommend them. Don't be in a stealth mode. Don't be in a stealth mode. No…”
Jan 13, 2016 positive
Shillo: NYC tech thrives by connecting legacy industries with new startups
“And that was the whole push that we're now seeing, is that the New York market Is really working, you know, the older industry is really working with the new industry of consumer and e-commerce and content companies that are coming out of the startup world.”
Mar 23, 2016
Kaden: Scaling consumer products to the mass market requires brand storytelling
“The story of going from early adopter to mass is storytelling. It's the ability to build that connection with the market so that they understand what you're doing, and they want to give it a try, and you're going to be able to develop their trust, and some of …”
Jul 3, 2017 bearish
Consumer Distribution Channels Are Now Clogged and Pay-to-Play
“If you're social companies, you could grow off the backs of Facebook distribution and Twitter distribution, but all of those channels are now clogged down. They're now incredibly optimized and they're largely pay to play. So it's very difficult for a startup t…”
May 2, 2022 negative
Jul 25, 2022 positive
Tony Fadell: Consumer startups require product marketing and technical co-founders
“Well, that's in a B to B company. You know, if you're in, if you're more consumer, you're going to have more marketing or product marketing plus technical. Okay, because what you're talking about is SA, I think you referring to SaaS business, where you really …”