consumer startups

6 statements across 6 episodes · 2 bullish · 2 bearish · 6 people on the record · first statement Sep 4, 2015 by Ben Nader · across every show →

Everything said about consumer startups, oldest first

Sep 4, 2015
Insight
Consumer startups should avoid stealth mode and build a public presence
“I think one of the advice I give to my other founder friends on whether they're doing connected devices or software, as long as they're doing something consumer facing, I highly, highly recommend them. Don't be in a stealth mode. Don't be in a stealth mode. No…”
Ben Nader Sep 4, 2015 ▶ 19:49 FF 011: 'The Savviest Investors Don't Ask What If' with Ben Nader, CEO & Founder @ Butterfleye
Jan 13, 2016 positive
Assertion Not checkable as stated
Shillo: NYC tech thrives by connecting legacy industries with new startups
“And that was the whole push that we're now seeing, is that the New York market Is really working, you know, the older industry is really working with the new industry of consumer and e-commerce and content companies that are coming out of the startup world.”
Kate Shillo Jan 13, 2016 ▶ 10:43 20 VC: Investing in Hardware and The Future of IOT with Kate Shillo, Director @ Galvanize Ventures
Mar 23, 2016
Insight
Kaden: Scaling consumer products to the mass market requires brand storytelling
“The story of going from early adopter to mass is storytelling. It's the ability to build that connection with the market so that they understand what you're doing, and they want to give it a try, and you're going to be able to develop their trust, and some of …”
Rebecca Kaden Mar 23, 2016 ▶ 17:35 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
Jul 3, 2017 bearish
Insight
Consumer Distribution Channels Are Now Clogged and Pay-to-Play
“If you're social companies, you could grow off the backs of Facebook distribution and Twitter distribution, but all of those channels are now clogged down. They're now incredibly optimized and they're largely pay to play. So it's very difficult for a startup t…”
Eric Feng Jul 3, 2017 ▶ 10:35 20VC: Kleiner Perkins GP, Eric Feng on How The Best Funds Use Tech and Data To Find Companies, Why Entrepreneurs Start The Fire and VCs Add The Rocket Fuel & Why Consumer Is Harder Than Ever Today
May 2, 2022 negative
Insight
Evaluating consumer startups purely through spreadsheets is definitionally impossible
“There's so much more variability, and I think it can never be plugged into a spreadsheet with like a thumbs up or thumbs out. That just will be definitionally impossible in consumer”
Harley Miller May 2, 2022 ▶ 32:16 20VC: Scaling to $2BN AUM in 3 years, Fundraising Lessons and Tactics from 2,500 LP Meetings & What it Takes to Build a Firm That Stands the Test of Time with Harley Miller, Co-Founder and Managing Partner @ Left Lane Capital
Jul 25, 2022 positive
Insight
Tony Fadell: Consumer startups require product marketing and technical co-founders
“Well, that's in a B to B company. You know, if you're in, if you're more consumer, you're going to have more marketing or product marketing plus technical. Okay, because what you're talking about is SA, I think you referring to SaaS business, where you really …”
Tony Fadell Jul 25, 2022 ▶ 27:18 Tony Fadell: Why You Can't Be a Solo Founder; Mercenary vs. Missionary Operators | 20VC #910 · 20VC with Harry Stebbings
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