Insight certainty 5/5 debate potential 3/5

Consumer startups should avoid stealth mode and build a public presence

Ben Nader · FF 011: 'The Savviest Investors Don't Ask What If' with Ben Nader, CEO & Founder @ Butterfleye · Sep 4, 2015 · at 19:49

Ben Nader, founder of Butterfleye, offers advice to early-stage consumer founders on generating investor visibility and traction.

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“I think one of the advice I give to my other founder friends on whether they're doing connected devices or software, as long as they're doing something consumer facing, I highly, highly recommend them. Don't be in a stealth mode. Don't be in a stealth mode. Nobody's going to find out about you. You should talk about your idea, and you should have a presence on AngelList.”

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