Chief Marketing Officer
also referred to as: chief marketing officers · cmo · cmos
13 statements across 12 episodes · 3 bullish · 6 bearish · 13 people on the record · first statement Oct 21, 2015 by Weston Gaddy · across every show →
Everything said about Chief Marketing Officer, oldest first
Oct 21, 2015 bullish
CMOs will surpass CIOs and CTOs in tech spending within 10 years
“So marketing technology has under undergone a sort of dramatic shift over the last 10 years, and the CMOs are poised to become the largest spenders on technology inside of the organization, even more so than the CIO and CTO in the next 10 years.”
Aug 22, 2022 positive
Wesley Chan: Sales Leaders and CMOs Often Make the Best Product Managers
“Some of the salespeople, some sales, you know, leaders and CMOs have lots of product expertise. You have to remember, they're close to the customer. They've explained to the customer what the product does. They, you know, in their previous jobs have learned wh…”
Jan 27, 2023 positive
Jan 19, 2024 negative
Jan 24, 2024 negative
Jan 24, 2024
Jul 17, 2024 negative
Sep 23, 2024
Jul 11, 2025 negative
Flanagan: Traditional management-focused CMOs will become obsolete
“Well, I think the CMO that is really fucked is the one who does people management and moves budget around, right? I think the future is really for super ICs. I think the CMO can actually do the craft. Use AI, ship things, understand how to do things because th…”
Aug 29, 2025 negative
Jason James: Founders most frequently fire CPOs, CMOs, and Heads of Talent
“The three roles that I see that get fired over and over are CPO, CMO and head of talent. They typically have like one and a half to two year stints, and then they like move on to their next thing, you know, sort of like quietly and discreetly.”
Oct 20, 2025 negative
Bouaziz believes high-growth tech companies should hire engineers as CMOs
“But in his mind, most chief marketing officers are not good. The truth is I actually agree with him. And for a while I was looking for a CMO with this experience, that experience, and what I've realized is, like, the best CMOs I've encountered over the last fe…”
May 7, 2026
Lemkin: Modern CMOs should run marketing campaigns directly using AI agents
“A CMO today should be able to run their own campaigns, and this is why. I'm not saying you have to spin up Marketo or HubSpot. I'm saying you should be able to tell your agent, and our agent, our AIVP marketing started running its own campaigns the last two we…”