Carlos Delatorre

36 statements across 1 episodes · 8 bullish · 6 bearish · 1 people on the record · first statement Jan 24, 2025 by Carlos Delatorre · said 8 times in 3 episodes since 2023 · across every show →

On the record as a speaker too: Carlos Delatorre's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Harry Stebbings (3), Rich Liu (2), Mark Goldberger (2), Dan Fougere (1)

tap a year for its mentions
00214220232024episodesmentions
01220232024episodes it came up in
00214220232024episodesmentions per episode

every mention, scene by scene, with the transcript →

Everything said about Carlos Delatorre, oldest first

Jan 24, 2025
Assertion Not checkable as stated
Carlos Delatorre Details His Structured Weekly Pipeline Generation Cadence
“Thursday we declare Friday and over the weekend we prepare. Monday morning we review the preparation, Monday afternoon we train, Tuesday we do PG all day, and then obviously throughout the week there's follow-up, there's harvesting, and then I love to do a wra…”
Carlos Delatorre Jan 24, 2025 ▶ 33:43 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Insight
Evaluate Sales Hires on Unchangeable Persona DNA Before Skills
“When you're hiring the thing you can't change is the innate attributes, the DNA of the person. And so, that's where you should spend the most amount of time. Get to understand who that person is in, in, in the areas that they can't change.”
Carlos Delatorre Jan 24, 2025 ▶ 7:39 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Effective Pipeline Generation Yields 2 to 2.5 Meetings Weekly
“If someone is doing good PG, they should be able to on average get two meetings in a given week. Sometimes people will get more. Sometimes people will get less and they might get one or they might get zero and still they did a good job. It was just, you know, …”
Carlos Delatorre Jan 24, 2025 ▶ 35:57 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Insight
Single-Hour Sales Prospecting Blocks Are Ineffective for Sales Reps
“The problem with doing just an hour is you can easily go for an hour and never talk to anyone. And so, you know, it's, you need that positive reinforcement of a conversation, even if it's a conversation that doesn't land a meeting, because you learn from that,…”
Carlos Delatorre Jan 24, 2025 ▶ 35:08 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Insight
Founders Should Avoid Hiring a Sales Leader in the First Years
“Don't hire a leader yet. Hire individual contributor. At first just hire SDRs and you be the rep so that you get, I think for an early stage company, the CEO really has to develop the plays, figure out the message, at least that initial message.”
Carlos Delatorre Jan 24, 2025 ▶ 5:24 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Waiting 18 Months to Fire Underperforming Reps Is Extremely Costly
“A lot of companies, You know, they, they'll, they'll start to worry about someone that hasn't sold at, you know, nine, 10, 1112 months, and so then they'll make a decision to part ways at 18 months. That's so expensive”
Carlos Delatorre Jan 24, 2025 ▶ 40:15 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Carlos Delatorre: Salespeople Do Not Sell; Buyers Buy
“I don't believe salespeople sell. Buyers buy. All salespeople can do is create an environment that is conducive to that purchase decision.”
Carlos Delatorre Jan 24, 2025 ▶ 1:06:13 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Take-Home Interview Challenges Should Follow Establishing Candidate Conviction
“I'm a big advocate for at the end of the process. We call it a challenge. We have an event where they have a couple of days to go think about some questions, prepare a presentation and come back and present it. But that's more of a validation Around the decisi…”
Carlos Delatorre Jan 24, 2025 ▶ 12:31 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Reps Landing Core Product Logos Early Are Highly Likely to Succeed
“Once somebody can land a new logo with the core product, the likelihood that they're going to be successful is very high, even though they don't have some of the advanced knowledge or the advanced skill.”
Carlos Delatorre Jan 24, 2025 ▶ 43:18 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Account Executives Should Spend 35% of Time on Pipeline Generation
“Roughly a third of your time, so maybe 20% of your time, one day a week, is dedicated to just Outbound, you know, cold calling. And then there's another probably 10 to 15% of your time that is devoted to prep for the cold calling and follow up from the cold ca…”
Carlos Delatorre Jan 24, 2025 ▶ 20:11 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Interviewers Index on Their Own Strengths, Creating Blind Spots
“I think it's human nature that we tend to index around our own strengths. When we see pieces of ourselves in someone else, I think it's very tempting to become enamored with that and then to miss other gaps.”
Carlos Delatorre Jan 24, 2025 ▶ 13:18 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
High Sales Performance Is Mostly Learned, Not Innate Charisma
“I think it absolutely can be learned. And I think when people say that someone is born a sales, a salesperson, usually what they're referring to is charisma and a big personality. And I don't know that those things are necessarily what makes a great salesperso…”
Carlos Delatorre Jan 24, 2025 ▶ 1:45 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Delay Formal Sales Enablement Until Closing 10 to 20 Customers
“For a founder at a, you know, let's say a series, a company, I would get some really smart, hardworking you know, enthusiastic individual contributors and go build it. And you won't, and you'll be able to build your enablement after you've closed, you know, 10…”
Carlos Delatorre Jan 24, 2025 ▶ 44:57 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Opinion
The Transactional Enterprise Sales Rep Model Is Dead
“And I think the days of, you know, the big sales rep with the fancy suit that comes in and does the big deal and then walks off to another To another, you know, to another account. I don't think that's healthy, and I think those days are long gone.”
Carlos Delatorre Jan 24, 2025 ▶ 52:48 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Disclosure
Carlos Delatorre Has Fired Sales Reps During First-Month Bootcamp
“We've parted ways with people at bootcamp. It was clear in their first month that, you know, we'd made a mistake and, you know, we apologize for that because we hired them. But why wait nine months and waste their time and waste our time and opportunity costs?”
Carlos Delatorre Jan 24, 2025 ▶ 40:56 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Price Discounting Fails to Create Non-Existent Deals in Enterprise Sales
“I think that using discount to close a deal that was not otherwise going to close, rarely works. Because if it's a considered purchase, There is either a champion that is willing to advocate for this purchase and advocate with the economic buyer for this purch…”
Carlos Delatorre Jan 24, 2025 ▶ 53:14 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Carlos Delatorre: Past Sales Success Does Not Predict Future Performance
“A trap and a mistake that people make is Over rotating on what they have done in the past, and assuming that success in the past predicts success in the future.”
Carlos Delatorre Jan 24, 2025 ▶ 3:43 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Prediction Not checkable as stated
AI Will Automate Sales Research and Prep Work
“I think AI will automate a lot of the research, a lot of the prep work.”
Carlos Delatorre Jan 24, 2025 ▶ 59:47 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Better to Delay Hiring Sales Reps Than Hire Mediocre Talent
“You're going to have pressure to build the team quickly. Better to be late. Than to hire mediocre people.”
Carlos Delatorre Jan 24, 2025 ▶ 1:08:46 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Opinion
Carlos Delatorre: Sales Is More Science Than Art
“There are people who are savants, who are gifted, and there are people who can Connect dots that others don't see, but then others can follow, can learn, and can replicate those things, so I think it's more science than art, candidly.”
Carlos Delatorre Jan 24, 2025 ▶ 2:56 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Insight
Coercive Sales Closing Tactics Cause Customer Churn
“Closing. I'm a closer. I know how to just convince this idea that you can coerce a customer or do some psychological gymnastics to get someone to sign a piece of paper when they weren't actually intending to. First of all, if you do, that's a, that deal's prob…”
Carlos Delatorre Jan 24, 2025 ▶ 1:05:49 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
GTM Leaders Should Reject CEO Roles Driven by Product Problems
“If a company is looking for a new CEO that means that there's a problem or a set of problems that need to be solved. Do whatever diligence you need to do to gain a high conviction that you understand what those problems are, and then Honestly, map your abiliti…”
Carlos Delatorre Jan 24, 2025 ▶ 55:54 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Slipped Sales Deals Must Be Attributed to Internal Team Failures
“Having a deal slip is a painful thing, and to have pain and not extract the learning is, is, is really, is to squander an opportunity. Pain is a great teacher or failures are a great teacher. And so if we revel in that pain and really analyze, we have to figur…”
Carlos Delatorre Jan 24, 2025 ▶ 54:40 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Insight
Pipeline Volume Trumps Execution Precision in Sales
“Roughly excellence in pipeline generation equals excellence in sales. Someone who's got a massive pipeline that misses some things in the sales cycles, They're probably still gonna do very well. Someone that executes beautifully, but doesn't have enough pipeli…”
Carlos Delatorre Jan 24, 2025 ▶ 19:45 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Early-Stage CEOs Must Personally Develop Sales Plays and Messaging
“I think for an early stage company, the CEO really has to develop the plays, figure out the message, at least that initial message.”
Carlos Delatorre Jan 24, 2025 ▶ 5:34 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Insight
Prioritize Deal-Size Experience Over Domain Expertise When Hiring Sales Reps
“I would prefer experience with the type of deal over domain with the, unless the domain is so specific that it's going to take a lifetime. You know, if I'm selling some like, you know, molecular modeling technology and you have to be a biologist to understand …”
Carlos Delatorre Jan 24, 2025 ▶ 7:06 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Scaling SaaS Companies Should Target a 5:1 Sales Rep ROI
“Depends where you are in the journey. Early on, when product market fit isn't really good, yeah, it might be three to one. I think, you know, the rule of thumb, once you're scaling, you know, you want to be at five to one or better, for sure.”
Carlos Delatorre Jan 24, 2025 ▶ 38:06 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Insight
Hiring Sales Reps Without Challenger Company Experience Is High Risk
“I've spent almost my entire career at challenger companies. And so if you're going to disrupt a marketplace the risk associated with hiring someone that hasn't been at a challenger company is really, really high. So that one is a near non-negotiable.”
Carlos Delatorre Jan 24, 2025 ▶ 10:53 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Disclosure
Carlos Delatorre Lacked the Product Skills to Succeed as CEO
“That was the challenge, frankly, that that I encountered in my CEO journey. I thought I was walking into a, to a situation where the primary you know, the problems were mostly go to market. And sure, there were opportunities for improvement in the go to market…”
Carlos Delatorre Jan 24, 2025 ▶ 56:39 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 negative
Insight
Hiring AEs Without Self-Sourcing Pipeline Experience Is a Non-Negotiable Risk
“Pipeline generation. Hiring AEs that have not built their own pipeline, that one is non-negotiable, because if they say they will, if they say they want to they just don't know how hard it is, or they don't remember, maybe they did it as SDRs a long, long time…”
Carlos Delatorre Jan 24, 2025 ▶ 11:16 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 bullish
Assertion Not checkable as stated
The SaaS Seat Churn Trough Is Mostly Behind Us
“I do think that a lot of that has worked through the system already. Companies that I'm, you know, a little closer to, I think most of that seems to be the trough, let's say is, you know, is behind us.”
Carlos Delatorre Jan 24, 2025 ▶ 52:11 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Account Managers Must Excel at Pipeline Generation
“Your account managers should also be excellent at pipeline generation because they're trying to get into other divisions, et cetera.”
Carlos Delatorre Jan 24, 2025 ▶ 1:02:39 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
When Sales Teams Slump, Pause Work and Address Morale Immediately
“I think the best thing to do is just to stop. Let's all get in a room and let's talk about it. Let's talk about how we're feeling.”
Carlos Delatorre Jan 24, 2025 ▶ 47:57 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Opinion
In-Person Sales Teams Are Far More Productive Than Remote Teams
“A hundred percent. No question about it. Absolutely. They learn faster. They, their morale is higher. If I'm having a bad day, but the person next to me is having a great day, that gives me hope, that gets me through the trough. And so yeah, they're absolutely…”
Carlos Delatorre Jan 24, 2025 ▶ 1:01:22 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025 positive
Insight
Account Executives Who Prospect Convert Non-AE Leads at Higher Rates
“If sales reps are doing the work to generate their own meetings and their own pipeline, man, when they get pipeline from their SDRs or from marketing or from partners, they'll treat it like gold because they know how much work and how hard it is to get that. A…”
Carlos Delatorre Jan 24, 2025 ▶ 17:48 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Jan 24, 2025
Insight
Outbound Sales Models Break Down Below $50k Contract Sizes
“Certainly down to 50 K, maybe below 50 K probably, you know, starts to break down. Cause down to 50 K you know, your reps are gonna be earlier in career, and so their OTE is not as high.”
Carlos Delatorre Jan 24, 2025 ▶ 38:24 Carlos Delatorre, CRO @Harness: Why Every Sales Rep Should Do Pipeline Generation | E1251 · 20VC with Harry Stebbings
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 1,200 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.