Carles Reyna

“I think like all of the tech startups are afraid to actually hire someone that has had 20 years experience, 25 years experience. And the excuse that they use is like, that person is not going to feed the business. And I think it's bullshit. I think it's full w…”

“In general, like one single market going one market at a time, it doesn't work. Traditional BCs, like, they've, like, the traditional method has been like, oh, you open one market, you go deep, you win the account, you show, like, the value, then you go to the…”

“And I don't care if I don't make enough money to justify it or like I lose money. It doesn't really matter to me.”

“Like, I don't need to spend more than 20 minutes to know if I want to hire someone or not.”

“Impossible. But it's impossible if you think about it from an experimentation perspective, and I always tell my team, like, I want us to test as many things as possible. I only need one of those ones to work really well to give me another hundred million dolla…”

“I'm spending a lot of time these days on like, how do we prove that the idea of labs for companies where we essentially are their consultants and help them build those agents that will generate top line revenue with new ideas, new products is actually somethin…”

“But at the same time, it's boring. Like the majority of companies will start with the bottom line optimization.”

“Sometimes, like, of course, we fool ourselves, saying, this is the company. And you know how, like, the majority of times that we do it, like, you end up getting disappointed.”

“He's scaled the revenue org from zero to over three hundred and fifty million in ARR.”

“Actually you need like the liquidity, but you also need the big whales. So each one of my account execs needs to have the ability of like closing big whales, specifically on the enterprise segment, but also having like liquidity in the pipeline so that they do…”

“Premium branding on the worst team. 100%. You get more exposure, and also, like, you have a lot more creative freedom, and also you're betting.”

“I would not personally invest, but I also think that, like, the opportunity for companies that are, like, established and growing a lot to go into that space is good. It's big, right?”

“No, but it's like, I've tried a very large number of like AI go to market tools, and they don't work because they see everything as a transaction.”

“And by the way, like, Lobo has the best CRM that I've ever seen. Those guys have really smashed it.”

“I think like the goal for me at 11 Labs is like, 50% improvement in productivity.”

“We post automatically, we have a bot that actually will post automatically into the sales channel every single week, a summary of, like, what percentage of quote attainment, year to date, for that specific quarter, and all of that stuff, and the forecast.”

“If you want to do both things at the same time, you need to prove every single day that you are the hardest working person in the office. Like, and I think that's when it works.”

“For us, like, all of the stats are publicly open to everyone, so everyone knows how much revenues we make, everyone knows how each one of the reps.”

“You look at what Marc Andreessen was saying the other day, and, like, companies are overstaffed by 25% and even more, right?”

“11, I mean, like, I talked to Matic for 30 minutes and I committed, right?”

“The worst, like, ROI for us has always been, like conferences. It just, there's no ROI in there.”

“And you see, like, the response rates on outbound emails Has dropped to the lowest of any point in time. It's like less than 0.01%.”

“The money that you're investing is not worth it. Like, I mean, it's just not worth anything for any company. Like, if you put, like, a five K check, or you put a 10 K check, or you put, like, a 50 K, it's not gonna make or break the company.”

“A thousand dollars a month. When you start spending a thousand dollars a month as a business, your brain completely switches because you don't want to put it anymore in your credit card. And at that point, you start believing, like, shit, I'm spending a lot of…”

“Anthropic. And I've put it online, like, multiple times.”

“So when we launch our agents product, I called the biggest platforms, agents platform that were operating in our platform, and I told them, like, guys, FYI, like in the next couple of months, we're going to be launching our agents product. We're going to be co…”

“I think a very large portion of them are because they don't have the environment to actually like just push harder or because they've already lost the passion in that.”

“Like when we do a dinner with like execs in a given city that has the best ROI that that you could have.”

“If in the first conversation, I want to understand, like, how are they thinking about go-to-market already? And if they tell me, like, sorry, I'm just, like, I'm only thinking about, like, building research and doing all of these things, like, fantastic, I lov…”

“I love that there's a company in, in Spain called Teke Robotics, T-H-E-K-E-R. They're doing like robotics for like the manufacturing industry and like services industry and like, sorry like warehouses and all of that stuff. Absolutely the most geniusest guys t…”

“When I make an offer I tell every single person, it's like, 11 Labs is going to be extremely difficult, right? Extremely difficult. We are a hard company to work for because we have extremely high expectations. You're going to work, like, a huge amount of hour…”

“I think that they're, like, they're trying to do things, like, good things for the world, but they were spread too thin.”

“I think that you can do, like, both things in parallel, and one contributes to the other one. Like, I don't think there is any conflicts in there, fundamentally.”