Carles Reyna is VP of Sales at ElevenLabs. He discusses the decline in effectiveness of traditional outbound email campaigns.
Opinion
Reyna: AI go-to-market tools fail because they treat sales transactionally
“No, but it's like, I've tried a very large number of like AI go to market tools, and they don't work because they see everything as a transaction.”
Insight
Reyna: Professional services models fail in AI due to two-day copycats
“In the world where, like, Snowflake grew up like, that made sense. In the world we are in today with AI, that doesn't make any sense. Because fundamentally, like, anyone can spin up a competitor of your product in the next two days. Anyone.”
Opinion
Reyna: Open-source AI models won't commoditize ElevenLabs due to enterprise complexity
“A lot of people were talking last year about, like, oh, open source models are gonna take over, like, even on the AI voices space, like, you're gonna get commoditized and so on. And for a period of time, I kind of believed it. I was like, yeah, I mean, There i…”
Opinion
Reyna: Operating full-time while investing presents no fundamental conflicts
“I think that you can do, like, both things in parallel, and one contributes to the other one. Like, I don't think there is any conflicts in there, fundamentally.”
Opinion
Reyna: I would choose to acquire Anthropic over OpenAI
“Anthropic. And I've put it online, like, multiple times.”
Assertion Not checkable as stated
ElevenLabs pays human sales reps full commissions for AI-closed deals
“Any upsells, any contracts that the AI agent ends up closing, I will pay those commissions as if like a human actually closed it.”