“My other two co-founders were focused on building the product and implementing the product, and I, you know, we decided this was important enough that I decided I was gonna peel off and spend almost a hundred percent of my time selling this product, starting from before it was even built.”
quote is from the automated transcript, cleaned for reading:
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More from Tyler Bosmeny
Opinion
Bosmeny: Conferences are the most underrated channel in startup sales
“I think conferences are the most underrated aspect of sales and the, and one of the least understood aspects of sales.”
Tyler BosmenySep 26, 2018▶ 15:02How to Sell by Tyler Bosmeny · Y Combinator
Insight
Bosmeny: Free trials provide startups no commitment, validation, or revenue
“Folks, when you are starting your company and when you are out there trying to make your startup work, you need things like commitment. You need validation. You need revenue. And guess what? A free trial doesn't get you any of those things.”
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Bosmeny: Product-market fit is discovered through customer yeses, not noes
“I don't think you discover product market fit from the no's. I think you only discover it from the yes's. So, I think when you get no's, there's a lot of reasons people could give, be giving you no's, and I wouldn't even necessarily believe, you know, the reas…”
Tyler BosmenySep 26, 2018▶ 40:54How to Sell by Tyler Bosmeny · Y Combinator
Insight
Bosmeny: Founders should not hire salespeople before doing sales themselves
“First of all, you have no business hiring salespeople until you've done a lot of sales on your own. And the reason is not just, you know, because of what I was saying earlier about how, you know, good you are. It's because you won't even know what kind of peop…”
Tyler BosmenySep 26, 2018▶ 49:54How to Sell by Tyler Bosmeny · Y Combinator
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Bosmeny: Founder passion and domain expertise make them highly effective salespeople
“As founders, you also have some very unique advantages that will, that can make you actually incredibly powerful at sales and very potent. And the two advantages that I've noticed, one, ah, is just your passion. You are more passionate about the product that y…”
Tyler BosmenySep 26, 2018▶ 8:46How to Sell by Tyler Bosmeny · Y Combinator
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Bosmeny: Early-stage sales should be owned by a founder full-time
“Think about who in your company is really owning this, and it should probably be a founder, and it should probably be as much of a full-time job as you can spare.”
Tyler BosmenySep 26, 2018▶ 10:17How to Sell by Tyler Bosmeny · Y Combinator
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