Assertion Supported AI assessment confidence: 85% certainty 4/5 debate potential 1/5

AptDeco successfully raised its marketplace transaction fees from 10–15% to 19–29%

Reham Fagiri · Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator · Dec 14, 2018 · at 27:24

Reham Fagiri, co-founder of furniture marketplace AptDeco, discusses how the company adjusted its pricing after underestimating early transaction costs.

0:00 / 0:09exact quote · 10.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Our fees were just so low, we were charging, I think it was like, 10 to 15% transaction fee, versus now it's like 19 to 29%.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Reham Fagiri

Insight
Fagiri: Online furniture marketplaces must offer delivery and full-service convenience
“You have to offer delivery, you have to take care of everything, you have to make it simple”
Reham Fagiri Dec 14, 2018 ▶ 7:41 Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator
Insight
Fagiri: Early-Stage Startups Need Structured Weekly Meetings Despite Small Team Size
“Early on, sure, you're a tiny team, maybe you're like three or four people, and people sort of dismiss the idea of, oh, we don't really need structure, we can just talk to each other all the time, but having regular checkpoints, like weekly meetings, and you k…”
Reham Fagiri Dec 14, 2018 ▶ 20:07 Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator
Insight
Fagiri: Surprising an employee with their termination is a management failure
“If it's a shock, that means as a manager you're doing something wrong. If they're surprised, that means you're doing something wrong.”
Reham Fagiri Dec 14, 2018 ▶ 26:52 Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator
Insight
Fagiri: Optimize pricing and margins only after proving repeat customer demand
“Early on, You can't, like, you have, you can't be optimizing just yet for margins, but, you know, it doesn't mean that you offer your product for free, because you still don't know what goes into it, like, what are the different variables, but once you've esta…”
Reham Fagiri Dec 14, 2018 ▶ 28:18 Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator
Assertion Not checkable as stated
Fagiri: In-house delivery grew AptDeco word-of-mouth from 10% to 70%
“So, before we had our own delivery trucks, word of math probably accounted for around 10% of our business. After we changed to the model that we knew already worked months ahead of, months before, it accounted to around 60 to 70% of our business.”
Reham Fagiri Oct 11, 2016 ▶ 15:36 Reham Fagiri and Kalam Dennis at Startup School SV 2016 · Y Combinator
Insight
Fagiri: Profitability gives founders complete control over their destiny
“Once you get to profitability, you're really in control of everything, and this is why we're very excited about the next chapter for App Deco.”
Reham Fagiri Oct 11, 2016 ▶ 24:42 Reham Fagiri and Kalam Dennis at Startup School SV 2016 · Y Combinator
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.