Fagiri: Optimize pricing and margins only after proving repeat customer demand
Reham Fagiri · Starting a Startup After Business School - Reham Fagiri and Kalam Dennis of AptDeco · Y Combinator · Dec 14, 2018 · at 28:18
AptDeco co-founder Reham Fagiri outlines the sequence startups should follow between proving demand and optimizing unit economics.
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“Early on, You can't, like, you have, you can't be optimizing just yet for margins, but, you know, it doesn't mean that you offer your product for free, because you still don't know what goes into it, like, what are the different variables, but once you've established that, hey, like, this is actually a product that works, and people want it, and they come back, then you need to, like, dig into the data and figure out exactly what it takes to make a transaction, how much it costs to get a customer, all those things, and then adjust your Fees and prices accordingly.”
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