Fagiri: In-house delivery grew AptDeco word-of-mouth from 10% to 70%
Reham Fagiri · Reham Fagiri and Kalam Dennis at Startup School SV 2016 · Y Combinator · Oct 11, 2016 · at 15:36
AptDeco co-founder Reham Fagiri explains how switching from outsourced movers to in-house trucks transformed their customer experience and referral growth.
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“So, before we had our own delivery trucks, word of math probably accounted for around 10% of our business. After we changed to the model that we knew already worked months ahead of, months before, it accounted to around 60 to 70% of our business.”
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