Laura Behrens Wu: Turnkey tools removed the need for custom e-commerce infrastructure
Laura Behrens Wu · Spotting Ecommerce Trends in Shipping Data - Laura Behrens Wu · Y Combinator · Sep 4, 2017 · at 7:11
Shippo CEO Laura Behrens Wu discusses how modular SaaS tools and advertising platforms have lowered the barrier to launching direct-to-consumer e-commerce brands.
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“It's easier than ever today to build your e-commerce store online. You don't have to be a developer. There is less upfront cost because you don't need to invest into a physical retail location. Everything's online. You get Shopify, you get Stripe, you get. Like Shippo maybe, or another shipping provider, Facebook ads, everything is out there. You just connect it together. And then like, you don't have to build your own infrastructure anymore.”
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